The Social Media Mystique
Create joy by providing anticipation.
This is one of the greatest secrets of a successful social or business relationship.
Back "in the day" just the simple act of walking out to the mailbox or going to the post office would be an automatic mood booster.
We could look forward to receiving a letter, a postcard, an invitation, or even just information in the form of an advertisement would be waiting for us.
Even if we found the contents lacking, that was usually OK because there was always the next time and that would still carry our mood along.
This is still the case even though the technology has changed somewhat.
How many times a day do we check our inbox, our voicemail, our cell phone, Facebook, Twitter, or our blogs? This is just an abbreviated version of the "walk to the post office.
" In essence it takes a little more time, but the convenience and benefits are much greater.
When you look at this phenomenon in a business sense - and indeed most businesses are doing just that - it is basically the "pot of gold" at the end of the rainbow.
In what other venue can you, as a business entity, reach that many prospective consumers in one "fell swoop?" None other.
Small ads on Facebook accounts offering discounts or coupons can far exceed marketing goals and quotas with minimal investment outlay.
The ability to target these ads to a specific demographic further narrows the investment requirements and elevates the results.
This is done by actually marrying business to social relationships and combining them in such a way as to make the results familiar and comfortable without the actual hassle of selling.
It softens the process in such a way as to make it second nature to "walk into that website" to make your purchase or even "window shop" before making the decision.
Business profitability is all about "creating and maintaining relationships," first with the initial consumer and then by becoming a "talkable brand" to that consumer's extended social circle or business acquaintances.
This can all be attained through the positive use of social media marketing.
Every business website should also include a daily activity blog that will drive those newly created social/business contacts to your "post office" again and again to acquire the "newest of the new" information, daily witticisms or trivia.
CREATE ANTICIPATION - CREATE JOY - CREATE NEW BUSINESS!
This is one of the greatest secrets of a successful social or business relationship.
Back "in the day" just the simple act of walking out to the mailbox or going to the post office would be an automatic mood booster.
We could look forward to receiving a letter, a postcard, an invitation, or even just information in the form of an advertisement would be waiting for us.
Even if we found the contents lacking, that was usually OK because there was always the next time and that would still carry our mood along.
This is still the case even though the technology has changed somewhat.
How many times a day do we check our inbox, our voicemail, our cell phone, Facebook, Twitter, or our blogs? This is just an abbreviated version of the "walk to the post office.
" In essence it takes a little more time, but the convenience and benefits are much greater.
When you look at this phenomenon in a business sense - and indeed most businesses are doing just that - it is basically the "pot of gold" at the end of the rainbow.
In what other venue can you, as a business entity, reach that many prospective consumers in one "fell swoop?" None other.
Small ads on Facebook accounts offering discounts or coupons can far exceed marketing goals and quotas with minimal investment outlay.
The ability to target these ads to a specific demographic further narrows the investment requirements and elevates the results.
This is done by actually marrying business to social relationships and combining them in such a way as to make the results familiar and comfortable without the actual hassle of selling.
It softens the process in such a way as to make it second nature to "walk into that website" to make your purchase or even "window shop" before making the decision.
Business profitability is all about "creating and maintaining relationships," first with the initial consumer and then by becoming a "talkable brand" to that consumer's extended social circle or business acquaintances.
This can all be attained through the positive use of social media marketing.
Every business website should also include a daily activity blog that will drive those newly created social/business contacts to your "post office" again and again to acquire the "newest of the new" information, daily witticisms or trivia.
CREATE ANTICIPATION - CREATE JOY - CREATE NEW BUSINESS!
