CPC Manage
No one likes surprises, why do you think people scream when they walk into a surprise party or people snoop to find their holiday gifts? Business people like surprises in their ad campaigns even less which is why they all must keep such a tight rein on what is going on at all times. CPC management keeps their internet marketing campaigns from going off the rail and allows them to correct problems before they become catastrophes.
CPC management takes into account the whole picture of the campaign and not just the actual cost per click aspect of it. While you must know what you are paying with every action that is taken, you cannot simply focus on that one number and stop there. You must delve deeper into what is going on with your campaign before you can make a reasonable assessment of whether it is successful or not.
For instance, you have set your maximum cost per click at the same level for one of your ads for the last month. You can see by looking at your CPC management reports that you are consistently getting edged out of the upper spots for this keyword set and it is impacting your traffic greatly. By knowing this fact you can choose whether you need to readjust the ad to utilize a slightly altered keyword or if you need to change the maximum CPC that you are allowing for this one. You decide to go with the former and find yourself in much better position most of the time without increasing the amount of money you are putting into the campaign by a single cent. Had you gone with the other route, you might have upped the CPC maximum only to find that you have wasted the additional money after getting no increase in traffic.
There are no absolutes in this type of campaign, or in any other for that matter. There are only shades of gray. CPC management can shed just a little more light on that gray though so that you can make informed decisions about what you will need to do next to take your campaign and your company to the next level.
You use CPC management to keep you from having to deal with the nasty surprises, like the fact that the campaign has drained your ad revenue for an entire year in a single month- or that you are making record profits because of a little tweak in your ad wording. These things are worth knowing- the good and the bad and you have to stay on top of everything all of the time. It is not like your ad campaign is just a computer game where you can click refresh and start all over- don't be surprised by problems that could have already grown beyond what you can handle easily. Remember, no one likes surprises, especially the ones that could financially ruin you.
CPC management takes into account the whole picture of the campaign and not just the actual cost per click aspect of it. While you must know what you are paying with every action that is taken, you cannot simply focus on that one number and stop there. You must delve deeper into what is going on with your campaign before you can make a reasonable assessment of whether it is successful or not.
For instance, you have set your maximum cost per click at the same level for one of your ads for the last month. You can see by looking at your CPC management reports that you are consistently getting edged out of the upper spots for this keyword set and it is impacting your traffic greatly. By knowing this fact you can choose whether you need to readjust the ad to utilize a slightly altered keyword or if you need to change the maximum CPC that you are allowing for this one. You decide to go with the former and find yourself in much better position most of the time without increasing the amount of money you are putting into the campaign by a single cent. Had you gone with the other route, you might have upped the CPC maximum only to find that you have wasted the additional money after getting no increase in traffic.
There are no absolutes in this type of campaign, or in any other for that matter. There are only shades of gray. CPC management can shed just a little more light on that gray though so that you can make informed decisions about what you will need to do next to take your campaign and your company to the next level.
You use CPC management to keep you from having to deal with the nasty surprises, like the fact that the campaign has drained your ad revenue for an entire year in a single month- or that you are making record profits because of a little tweak in your ad wording. These things are worth knowing- the good and the bad and you have to stay on top of everything all of the time. It is not like your ad campaign is just a computer game where you can click refresh and start all over- don't be surprised by problems that could have already grown beyond what you can handle easily. Remember, no one likes surprises, especially the ones that could financially ruin you.
