Things to do before Link building for maximum results!
Link building has become the most talked about part of SEO over the years and still today is the core subject when carrying out search engine optimisation however to truly rank well you must address other areas first. This article will explain and prove how taking some simple steps can make a huge difference, a stage that must be looked at before a link building campaign starts.
It's no secret that link building is one of the most powerful and important elements of good quality SEO services, however there are some very simple steps you must take and little areas you must address first to truly make the most of your link building campaign. Links are the foundation of SEO and all other SEO elements are the bricks and mortar, without the other SEO elements you have no house and without good quality links the house will collapse, you can see where I'm going I'm sure.
If you direct good quality links to your website to pages that Google cannot read then Google cannot index and rank making your links a pointless task, what do I mean? Well for example over 80% of websites I view for optimisation have some form of on page issue that is preventing the search engines from indexing correctly or indexing at all. These can be page load times, poor navigation, errors on non-validated pages and non-browser friendly pages.
Let's look at these few in spate stages;
Page load times, if your age is taking too long to load the search engine will penalise you for this and push your page to the back, these faults can be easily rectified by using a web editor such as Dreamweaver or expression web. They have tools that will show page load times and give you an idea of how to reduce them; this can be related to photos and page content.
Poor navigation;
For your website to be indexed correctly the search engine must know what pages you have and how to find them, this can be from creating an XML site map to a static sitemap but most importantly the websites main navigation. Many sites today either use a DHTML, a JavaScript, Flash or picture navigation, these types of navigation are enemies of the search engine as they cannot read what's there. Yes the navigations can have descriptions but in my proven opinion you cannot beat text link navigation for speed and trust of indexing.
Non validated pages;
Many websites are riddled with page errors normally generated by web editors and applications such as Word, for example if you were to copy and paste from Word straight into a web editor such as Dreamweaver you will have yourself many problems and these will be shown up on the many browsers. You can avoid this and correct them by visiting http://www.w3.org
Non browser friendly pages;
You can view most websites in all browsers however with the new introduction of new web platforms such as Word press, Drupal and Joomla many cannot be viewed on all browsers with conflict due to themes or plugins. Again the search engine will pick up on this and penalise you for your efforts.
Basically if you make sure the simple above elements are all correct, your links will go to good use and deliver maximum results, it will also make your website more user friendly on all other pages that are not necessarily in your SEO campaign.
It's no secret that link building is one of the most powerful and important elements of good quality SEO services, however there are some very simple steps you must take and little areas you must address first to truly make the most of your link building campaign. Links are the foundation of SEO and all other SEO elements are the bricks and mortar, without the other SEO elements you have no house and without good quality links the house will collapse, you can see where I'm going I'm sure.
If you direct good quality links to your website to pages that Google cannot read then Google cannot index and rank making your links a pointless task, what do I mean? Well for example over 80% of websites I view for optimisation have some form of on page issue that is preventing the search engines from indexing correctly or indexing at all. These can be page load times, poor navigation, errors on non-validated pages and non-browser friendly pages.
Let's look at these few in spate stages;
Page load times, if your age is taking too long to load the search engine will penalise you for this and push your page to the back, these faults can be easily rectified by using a web editor such as Dreamweaver or expression web. They have tools that will show page load times and give you an idea of how to reduce them; this can be related to photos and page content.
Poor navigation;
For your website to be indexed correctly the search engine must know what pages you have and how to find them, this can be from creating an XML site map to a static sitemap but most importantly the websites main navigation. Many sites today either use a DHTML, a JavaScript, Flash or picture navigation, these types of navigation are enemies of the search engine as they cannot read what's there. Yes the navigations can have descriptions but in my proven opinion you cannot beat text link navigation for speed and trust of indexing.
Non validated pages;
Many websites are riddled with page errors normally generated by web editors and applications such as Word, for example if you were to copy and paste from Word straight into a web editor such as Dreamweaver you will have yourself many problems and these will be shown up on the many browsers. You can avoid this and correct them by visiting http://www.w3.org
Non browser friendly pages;
You can view most websites in all browsers however with the new introduction of new web platforms such as Word press, Drupal and Joomla many cannot be viewed on all browsers with conflict due to themes or plugins. Again the search engine will pick up on this and penalise you for your efforts.
Basically if you make sure the simple above elements are all correct, your links will go to good use and deliver maximum results, it will also make your website more user friendly on all other pages that are not necessarily in your SEO campaign.
