Social Media Optimization - Another Form of SEO
A great website is a must for any business today, but helping potential clients and customers actually find your site is more difficult than many people might realize.
There are a number of things you can do to help direct traffic to your site such as search engine optimization and even pay per click advertising, but another way to help spread the word about your company is through social media optimization, a form of inbound marketing that has been called SEO for social media.
It works just like it sounds, using platforms like Facebook, Twitter and LinkedIn to help people find your company's website or promotional content.
But managing these platforms does take some effort to do effectively.
The first aspect of good social media management involves using various interactive elements to help increase your social media optimization.
This includes embedding videos or images, using news or RSS feeds, 'share' buttons, polls, and links to your other pages.
The second involves promoting yourself with regular blog posts, joining discussion groups, commenting on other blogs, and regularly updating your social media content such as your 'status' on your Facebook wall or regular tweets through your Twitter account.
The key to social media optimization is regular activity.
You need to not only upload new content on a regular basis but also stay active by monitoring posts and comments, answering questions, and basically keeping your online presence active.
Doing so can help to drive people from your Facebook, Twitter and LinkedIn pages to your official website, blog, or other promotional content that will help convince them that they should do business with you.
The intricacies and time devotion needed for successful social media management are higher than most people realize, leading them to utilize a company that will handle the job for them.
While it may seem like an expense that you can avoid, the truth is that letting the pros take over will result in better results in less time.
Think about home improvements for a moment.
You can handle many of them yourself, but the results are often of slightly less quality than a professional could deliver and will take you longer to achieve.
The same applies to social media optimization.
A professional will be knowledgeable not only about best practices and methods for achieving the desired outcome, but also they will know how to avoid the pitfalls of improper management.
The cost is less than you likely expect, but the results can be huge.
There are a number of things you can do to help direct traffic to your site such as search engine optimization and even pay per click advertising, but another way to help spread the word about your company is through social media optimization, a form of inbound marketing that has been called SEO for social media.
It works just like it sounds, using platforms like Facebook, Twitter and LinkedIn to help people find your company's website or promotional content.
But managing these platforms does take some effort to do effectively.
The first aspect of good social media management involves using various interactive elements to help increase your social media optimization.
This includes embedding videos or images, using news or RSS feeds, 'share' buttons, polls, and links to your other pages.
The second involves promoting yourself with regular blog posts, joining discussion groups, commenting on other blogs, and regularly updating your social media content such as your 'status' on your Facebook wall or regular tweets through your Twitter account.
The key to social media optimization is regular activity.
You need to not only upload new content on a regular basis but also stay active by monitoring posts and comments, answering questions, and basically keeping your online presence active.
Doing so can help to drive people from your Facebook, Twitter and LinkedIn pages to your official website, blog, or other promotional content that will help convince them that they should do business with you.
The intricacies and time devotion needed for successful social media management are higher than most people realize, leading them to utilize a company that will handle the job for them.
While it may seem like an expense that you can avoid, the truth is that letting the pros take over will result in better results in less time.
Think about home improvements for a moment.
You can handle many of them yourself, but the results are often of slightly less quality than a professional could deliver and will take you longer to achieve.
The same applies to social media optimization.
A professional will be knowledgeable not only about best practices and methods for achieving the desired outcome, but also they will know how to avoid the pitfalls of improper management.
The cost is less than you likely expect, but the results can be huge.
