Secret Ways to Promoting Your Jewelry Factory to Your Retailers Using Facebook
As a jewelry manufacturer, I learnt quite early on that reaching out to customers is the first step to connecting with them and making a sale.
Facebook is a wonderful tool to do so, at a fraction of the cost when compared to an advertisement campaign with similar reach.
Signing up for a Facebook account as soon as possible is important.
I had my Facebook page ready even before my business was off and running, to create interest.
I had contests running, with coupons redeemable at our flagship store launch against their first order as the prize.
This kind of campaign stirs interest and helps to connect with my retailers around the world, at virtually no cost.
Build Facebook page to intrigue I knew that as a business owner, I had to build my Facebook page to reflect my business; as a wholesale jeweler this meant building my page to interest my customers, the retailers.
I have to keep the retailers informed and interested in what's new in my new collection of jewelry so that they can keep their end customers interested in the same.
My Facebook page has photos of my entire range of jewelry so that the customers can see what is available and plan their marketing campaigns.
This kind of advance posting is particularly helpful during the summer wedding season and the holidays.
Most people gift jewelry during these seasons.
When I help my retailers to capitalize on that, they are motivated to promote my pieces more than any other manufacturer's.
Use Facebook to connect Statistics say that more than a billion people use Facebook and check or update their status more than three times a day, averaging 3.
2 billion hits a day.
As a business owner I know I cannot afford to miss the bus on this opportunity.
So I set out to start a Facebook page, with a clever word play of the name of my business so that my page reminds people of my business.
Next I have to connect with the customer, which means attracting visitors and getting them to 'like' my page.
I had to facilitate liking my page and visiting it to get my business noticed, and for this I placed my Facebook URL on banners and posters on many other relevant sites, which helps to get visitors.
Widgets like "Like us on Facebook" are quite helpful to get likes and hits.
Facebook collects data on people who visit or like a page, which I can use to connect with them through ads and mailers.
Engage the visitor I might get a million hits and likes.
However, if not even a fraction of them visit my website and become buyers, it is all wasted effort and opportunity.
To make a sale and turn my visitor into a customer, I need to engage them.
This means talking to them, offering tips and advice, promoting my business using competitions and coupons and connecting with them on a person-to-person level by sharing the creative process, the inspiration behind our collection and customization.
As a jewelry manufacturer, I am dependent on my retailers to find out my end customers' likes and dislikes.
I need to engage my retailers so that they are ready to help me out by passing on to me the customers' feedback.
I use my Facebook page to also connect with the end customers who wear my pieces - I add a discount coupon to some of my pieces randomly, which the customers can redeem when they visit my Facebook page and leave feedback.
This incentivizes the process of leaving feedback, while also ensuring that the feedback is genuine.
Influence the Facebook page visitor I can turn Facebook into a business tool with the right approach and apps.
There are many Facebook Apps that allow businesses to conduct contests, offer discounts to people when they like a page and collect data.
Take advantage of Facebook Exchange (FBX) to target your ads to your demographic.
With retargeted ads, FBX is a wonderful business tool to I can use capitalize on the interest of my page visitor.
It offers high returns and is comparatively cheaper than any other form of retargeted advertising, with the added advantage of being mobile friendly.
To sum up, we live in an incredibly connected world.
As a business owner, it is up to me to take advantage of the availability of my customers in the social platforms.
I have to promote my business through any means and channels possible, and Facebook is a dream tool when used right.
The rewards I can reap more than justify the initial outlay.
I can reach out to my retailers around the world and also connect with my end customers, at no significant extra cost.
I get real time feedback too through my interactions with my customers who are actually wearing my pieces.
Social Media Marketing is a nascent field because many of us are only now waking up the immense potential of this media!
Facebook is a wonderful tool to do so, at a fraction of the cost when compared to an advertisement campaign with similar reach.
Signing up for a Facebook account as soon as possible is important.
I had my Facebook page ready even before my business was off and running, to create interest.
I had contests running, with coupons redeemable at our flagship store launch against their first order as the prize.
This kind of campaign stirs interest and helps to connect with my retailers around the world, at virtually no cost.
Build Facebook page to intrigue I knew that as a business owner, I had to build my Facebook page to reflect my business; as a wholesale jeweler this meant building my page to interest my customers, the retailers.
I have to keep the retailers informed and interested in what's new in my new collection of jewelry so that they can keep their end customers interested in the same.
My Facebook page has photos of my entire range of jewelry so that the customers can see what is available and plan their marketing campaigns.
This kind of advance posting is particularly helpful during the summer wedding season and the holidays.
Most people gift jewelry during these seasons.
When I help my retailers to capitalize on that, they are motivated to promote my pieces more than any other manufacturer's.
Use Facebook to connect Statistics say that more than a billion people use Facebook and check or update their status more than three times a day, averaging 3.
2 billion hits a day.
As a business owner I know I cannot afford to miss the bus on this opportunity.
So I set out to start a Facebook page, with a clever word play of the name of my business so that my page reminds people of my business.
Next I have to connect with the customer, which means attracting visitors and getting them to 'like' my page.
I had to facilitate liking my page and visiting it to get my business noticed, and for this I placed my Facebook URL on banners and posters on many other relevant sites, which helps to get visitors.
Widgets like "Like us on Facebook" are quite helpful to get likes and hits.
Facebook collects data on people who visit or like a page, which I can use to connect with them through ads and mailers.
Engage the visitor I might get a million hits and likes.
However, if not even a fraction of them visit my website and become buyers, it is all wasted effort and opportunity.
To make a sale and turn my visitor into a customer, I need to engage them.
This means talking to them, offering tips and advice, promoting my business using competitions and coupons and connecting with them on a person-to-person level by sharing the creative process, the inspiration behind our collection and customization.
As a jewelry manufacturer, I am dependent on my retailers to find out my end customers' likes and dislikes.
I need to engage my retailers so that they are ready to help me out by passing on to me the customers' feedback.
I use my Facebook page to also connect with the end customers who wear my pieces - I add a discount coupon to some of my pieces randomly, which the customers can redeem when they visit my Facebook page and leave feedback.
This incentivizes the process of leaving feedback, while also ensuring that the feedback is genuine.
Influence the Facebook page visitor I can turn Facebook into a business tool with the right approach and apps.
There are many Facebook Apps that allow businesses to conduct contests, offer discounts to people when they like a page and collect data.
Take advantage of Facebook Exchange (FBX) to target your ads to your demographic.
With retargeted ads, FBX is a wonderful business tool to I can use capitalize on the interest of my page visitor.
It offers high returns and is comparatively cheaper than any other form of retargeted advertising, with the added advantage of being mobile friendly.
To sum up, we live in an incredibly connected world.
As a business owner, it is up to me to take advantage of the availability of my customers in the social platforms.
I have to promote my business through any means and channels possible, and Facebook is a dream tool when used right.
The rewards I can reap more than justify the initial outlay.
I can reach out to my retailers around the world and also connect with my end customers, at no significant extra cost.
I get real time feedback too through my interactions with my customers who are actually wearing my pieces.
Social Media Marketing is a nascent field because many of us are only now waking up the immense potential of this media!
