Are you having trouble getting your copywriting to produce higher conversion rates? You're probably making copywriting mistakes that can be easily taken care of. Many things contribute to winning copy, so it's our aim to help you write better by discussing some of the more common mistakes we see all the time.

This one can seem that it applies universally to all writing, but even in copywriting you want to watch your p's and q's when it comes to good grammar. It's important to always write very clearly and properly express the benefits of the product or service so everything is easy to understand. Your product might be right for the prospect, but if you fail to impress him/her just because of this simple mistake, you'll see your sales getting affected. Good English forms the backbone of any sales copy, which means if you don't have your semi-colon and comma in place, then you'll see your prospects getting turned off. Effective copy that gets the job done has to include many considerations, many of which are along the lines of "the little things." Never come across like you're talking "down" to your readers, and one way you can easily make that mistake is by using big words with many syllables. Remember, how well you keep your grammar balanced will determine the response you get from your prospects. Don't reveal too much in your copy but you still want to give all of the required details. This can be a fine line to walk, especially if you do not know how to properly balance your copy. You need to use the sales letter to both educate the customer and make him eager to purchase what you are selling. The best way to achieve this is to include as many benefits as you can without being too hypey so that your customer knows exactly what he or she will be getting. You don't want to include a lot of specific features because, otherwise, the customer won't want to buy it. You want to create the urge to buy from you in the customer but you do not want to rely on filler--details are good; fluff is bad. Many times copywriters praise the product so much that they forget that it's not about them, but it's about the customers. Focus on the potential customers you want to attract instead and then target your sales copy to them directly.

Don't make the mistake of assuming that a P.S. is not important. The fact that it has an impact on the rate of your sales conversions makes it just as important as your headline. The customer is given one last reminder about the benefits of the product with the P.S. or "post script". The P.S. is the last chance you have to get your buyer to take action. There are times when your prospect isn't really sure about hitting the buy button. That one last P.S. can seal the deal quite effectively. In addition to that it also allows you to give away very time sensitive details that will make the prospect act quickly. Helping your prospect decide to jump at your offer and feel like your product is worth their money is important if you really want to make money. So remember that a P.S. is sometimes as necessary as a headline.

It takes time to be able to write good copy, so keep learning what you can, practicing, and avoid the common mistakes that are easy to prevent.