Facebook: A Marketing Strategy
Employers have a love-hate relationship with Facebook.
The site used to steal employees time whenever they check their walls and profiles during office hours.
But that has drastically changed today.
In fact, many businesses are hiring people to study and manage their business account.
Now, almost all businesses are on Facebook.
The popular social networking site has come a long way.
From a photo sharing site for college students, it has become a portal for marketing brands and networking.
But there is more to marketing in Facebook than just mere posting of updates and ideas.
It has to capture fans and encourage growth.
To do that, an effective strategy has to be developed.
Here are a few tips: Understand why Facebook is the go to network of businesses today: Once you understand how the social media network works, then you will learn how to use it to your advantage.
Recently, timeline was introduced.
It is the new way of viewing any page on Facebook.
One of its most noticeable components is the cover.
This is the biggest image you will find on the top of the page.
You can customize it and make it appealing to attract or notify fans about your presence in Facebook.
There are some new features as well like pinning and starring a post to put emphasis on the update.
Marketing through your fanpage: You can start a marketing campaign on your fanpage.
You can use the page to post announcements like contests and games.
You can put in your cover for the duration of your campaign.
It is also important that you update your page regularly.
It is crucial that it stays visible to your fans.
You can share relevant videos or links.
It does not have to be about your business.
It could be about recent events or campaigns you support.
Learn how to market on Facebook: There are many ways to market on Facebook.
You can use their paid ads but you can also create a stir without paying anything.
You can start studying the mini-feed or that small box at the right side of your wall that updates you with what your fans or friends are doing.
This will give you an idea of the behavior of your target market.
What videos, news and photos are making buzz? Link your page with other social media network as well.
This will not only reach more people but this will also help generate more traffic for your site and page.
Develop a marketing strategy to utilize and optimize Facebook features.
Make the most out of it by working with a social media management team.
The site used to steal employees time whenever they check their walls and profiles during office hours.
But that has drastically changed today.
In fact, many businesses are hiring people to study and manage their business account.
Now, almost all businesses are on Facebook.
The popular social networking site has come a long way.
From a photo sharing site for college students, it has become a portal for marketing brands and networking.
But there is more to marketing in Facebook than just mere posting of updates and ideas.
It has to capture fans and encourage growth.
To do that, an effective strategy has to be developed.
Here are a few tips: Understand why Facebook is the go to network of businesses today: Once you understand how the social media network works, then you will learn how to use it to your advantage.
Recently, timeline was introduced.
It is the new way of viewing any page on Facebook.
One of its most noticeable components is the cover.
This is the biggest image you will find on the top of the page.
You can customize it and make it appealing to attract or notify fans about your presence in Facebook.
There are some new features as well like pinning and starring a post to put emphasis on the update.
Marketing through your fanpage: You can start a marketing campaign on your fanpage.
You can use the page to post announcements like contests and games.
You can put in your cover for the duration of your campaign.
It is also important that you update your page regularly.
It is crucial that it stays visible to your fans.
You can share relevant videos or links.
It does not have to be about your business.
It could be about recent events or campaigns you support.
Learn how to market on Facebook: There are many ways to market on Facebook.
You can use their paid ads but you can also create a stir without paying anything.
You can start studying the mini-feed or that small box at the right side of your wall that updates you with what your fans or friends are doing.
This will give you an idea of the behavior of your target market.
What videos, news and photos are making buzz? Link your page with other social media network as well.
This will not only reach more people but this will also help generate more traffic for your site and page.
Develop a marketing strategy to utilize and optimize Facebook features.
Make the most out of it by working with a social media management team.
