Social Media Monitoring - Why Monitor After All?
Social Media Monitoring is for brand strategizers, brand gurus and brand managers, who believe in taking an organized approach towards brand building.
However, social media monitoring is not just limited to businesses, bloggers find them useful too.
In fact, social media monitoring in the 21st century is essential to almost anyone - a business owner, a student, a customer, a housewife, a sportsman, a journalist, an intellectual, a fool - anyone.
Here are some insights about the same: Social Media Monitoring for Businesses: Obviously as a Business Owner or a responsible Brand Manager for a business (irrespective of big or small), you definitely would love to hear what people are talking about your company, your business, your brand.
For the same reason, community portals like Trip Advisor and MouthShut.
com got popular in the first place.
Now unlike earlier days (around a few years back) when there were only a couple of such portals where people got together and shouted, today, there are thousands of places where people are voicing their opinions.
And sometimes you may not even have the slightest idea of a growing protestation in a community or group for your products / services.
For instance, say some of your customers are located in Saimata (a city in Japan) where your product is being talked about on a local blog / regional community forum.
Obviously you are not expecting a dream about it.
You need to find it for yourself.
Secondly, Social Media Monitoring is not just for Online Business, it is as important for an Offline Business too, only because your customers have gone online.
They find internet the easiest way to review your product and a place where their voice is heard by many.
So an offline business would not want to be completely unaware of what is cooking against them or for them online.
Essentially, Social Media Monitoring is now an integral part if businesses really want to safeguard their integrity.
Education: Monitoring education societies, organizations, education committees is a great way for students, researches alike.
You are better equipped by what courses are on offer, what courses are in demand, what are the courses educational institutions or ministry are more inclined to develop.
Further monitoring communities where people discuss or speak about details on a subject is another great way to benefit through Social Media Monitoring.
News: If you want to keep yourself updated with the latest happenings in any particular area, business, government issues or whatever, monitoring social media can only make work easier for you.
Twitter is known to be the fastest news release source.
Bloggers collect a lot of topics to write upon through this medium.
Monitoring Social Media where news spread quicker than any other medium today would be the best source if you wish to be among the first few to popularize it.
Professional Development: As with education, social media can help you in an all round development of your professional personality.
Monitoring social media groups where peers of your profession gather and speak and discuss things can help you in expanding your professional learning as well as networking circles.
Latest Buzz: Social Media Monitoring helps in keeping yourself informed upto the last minute.
What is the latest buzz around your town? Which celebrity is making a presence tonight & where? Who is offering freebies and when? If you happen to love freaking out, you can be assured of being the first ones to get updated of the buzz.
Product Development: Businesses can strategize according to the buzz, trends being followed & things people look forward to.
Social Media Monitoring can only help them combine their product / service with the ongoing buzz / trends to achieve a desired product.
Engagement: This is the most important and widely accepted aspect of Social Media Monitoring.
Engaging yourself with what your customers say about you or your friends talk about you or your professional peers re-iterate, can help you gain access to a lot of freely available useful information as also having a personal chat with your customers.
It is like understanding the needs and behavior more effectively.
Considering the scope of Social Media and the information that it has in store and which is freely available, monitoring it can only help you expedite your efforts to your goals.
But what is actually needed is to Strategize and exploit this resource in the most efficient manner.
This is what I shall take up in my next article.
However, social media monitoring is not just limited to businesses, bloggers find them useful too.
In fact, social media monitoring in the 21st century is essential to almost anyone - a business owner, a student, a customer, a housewife, a sportsman, a journalist, an intellectual, a fool - anyone.
Here are some insights about the same: Social Media Monitoring for Businesses: Obviously as a Business Owner or a responsible Brand Manager for a business (irrespective of big or small), you definitely would love to hear what people are talking about your company, your business, your brand.
For the same reason, community portals like Trip Advisor and MouthShut.
com got popular in the first place.
Now unlike earlier days (around a few years back) when there were only a couple of such portals where people got together and shouted, today, there are thousands of places where people are voicing their opinions.
And sometimes you may not even have the slightest idea of a growing protestation in a community or group for your products / services.
For instance, say some of your customers are located in Saimata (a city in Japan) where your product is being talked about on a local blog / regional community forum.
Obviously you are not expecting a dream about it.
You need to find it for yourself.
Secondly, Social Media Monitoring is not just for Online Business, it is as important for an Offline Business too, only because your customers have gone online.
They find internet the easiest way to review your product and a place where their voice is heard by many.
So an offline business would not want to be completely unaware of what is cooking against them or for them online.
Essentially, Social Media Monitoring is now an integral part if businesses really want to safeguard their integrity.
Education: Monitoring education societies, organizations, education committees is a great way for students, researches alike.
You are better equipped by what courses are on offer, what courses are in demand, what are the courses educational institutions or ministry are more inclined to develop.
Further monitoring communities where people discuss or speak about details on a subject is another great way to benefit through Social Media Monitoring.
News: If you want to keep yourself updated with the latest happenings in any particular area, business, government issues or whatever, monitoring social media can only make work easier for you.
Twitter is known to be the fastest news release source.
Bloggers collect a lot of topics to write upon through this medium.
Monitoring Social Media where news spread quicker than any other medium today would be the best source if you wish to be among the first few to popularize it.
Professional Development: As with education, social media can help you in an all round development of your professional personality.
Monitoring social media groups where peers of your profession gather and speak and discuss things can help you in expanding your professional learning as well as networking circles.
Latest Buzz: Social Media Monitoring helps in keeping yourself informed upto the last minute.
What is the latest buzz around your town? Which celebrity is making a presence tonight & where? Who is offering freebies and when? If you happen to love freaking out, you can be assured of being the first ones to get updated of the buzz.
Product Development: Businesses can strategize according to the buzz, trends being followed & things people look forward to.
Social Media Monitoring can only help them combine their product / service with the ongoing buzz / trends to achieve a desired product.
Engagement: This is the most important and widely accepted aspect of Social Media Monitoring.
Engaging yourself with what your customers say about you or your friends talk about you or your professional peers re-iterate, can help you gain access to a lot of freely available useful information as also having a personal chat with your customers.
It is like understanding the needs and behavior more effectively.
Considering the scope of Social Media and the information that it has in store and which is freely available, monitoring it can only help you expedite your efforts to your goals.
But what is actually needed is to Strategize and exploit this resource in the most efficient manner.
This is what I shall take up in my next article.
