Social Media Marketing - Opportunity And Threat
The perception of Social Media Marketing is full of errors and omissions.
Avinash Kaushik of Google puts it his way: "Everyone wants to do it.
No one actually knows how.
" Today we would like to clarify some misapprehensions and factual errors about Social Media Marketing.
Facebook has altered into a digital marketplace and is entirely comparable with others in the same field.
We wrote about it in our March 19th issue.
Advertising messages can be perfectly targeted to any customer via Facebook.
It is a very well working media and should be of high interest not only in the b2c but as well in the b2b business.
Unfortunately many businesspeople still ignore the power of this tool.
The reach of social media can truly be compared with the one of TV.
However, the advertising costs on TV exceed the one on Facebook many times over.
There is yet another even more important difference to other digital market places such as e.
g.
Google.
It is the possibility of placing viral postings.
In contrast to Google, where you can place your sponsored ads by paying for clicks, Facebook highly appreciates your viral postings.
These can then be shared by the click of a button and will reach an enormous spreading in very short time.
If you don't like to count on the effect of your postings solely, you can in parallel sponsor your postings to unfurl their full power.
It goes without saying that in order to be taken seriously, business owners need to maintain a professional company page in Facebook.
Postings have to substantiate the expert status of the sender - the entrepreneur.
Whereby Website-Postings with photos of family members, family dog and other private pictures should only be on your private Facebook account and never ever on a professional Facebook page.
For the content of the postings the same general rule applies as with all medial messages: Content is King! If you 'entertain' your Facebook audience (customers) well, the number of Facebook friends will grow.
This can be by posting personal business experience, funny tales to the point, as well as fitting anecdotes.
Bluntly trying to sell something to the audience will for sure result in "dislikes".
50% of the western industrial world's population is on Facebook.
This equals in Germany to about 40 million and in Switzerland to roughly 4 million people reachable by Facebook.
Avoid that your competitors will discover this huge opportunity for themselves before you do.
Avinash Kaushik of Google puts it his way: "Everyone wants to do it.
No one actually knows how.
" Today we would like to clarify some misapprehensions and factual errors about Social Media Marketing.
Facebook has altered into a digital marketplace and is entirely comparable with others in the same field.
We wrote about it in our March 19th issue.
Advertising messages can be perfectly targeted to any customer via Facebook.
It is a very well working media and should be of high interest not only in the b2c but as well in the b2b business.
Unfortunately many businesspeople still ignore the power of this tool.
The reach of social media can truly be compared with the one of TV.
However, the advertising costs on TV exceed the one on Facebook many times over.
There is yet another even more important difference to other digital market places such as e.
g.
Google.
It is the possibility of placing viral postings.
In contrast to Google, where you can place your sponsored ads by paying for clicks, Facebook highly appreciates your viral postings.
These can then be shared by the click of a button and will reach an enormous spreading in very short time.
If you don't like to count on the effect of your postings solely, you can in parallel sponsor your postings to unfurl their full power.
It goes without saying that in order to be taken seriously, business owners need to maintain a professional company page in Facebook.
Postings have to substantiate the expert status of the sender - the entrepreneur.
Whereby Website-Postings with photos of family members, family dog and other private pictures should only be on your private Facebook account and never ever on a professional Facebook page.
For the content of the postings the same general rule applies as with all medial messages: Content is King! If you 'entertain' your Facebook audience (customers) well, the number of Facebook friends will grow.
This can be by posting personal business experience, funny tales to the point, as well as fitting anecdotes.
Bluntly trying to sell something to the audience will for sure result in "dislikes".
50% of the western industrial world's population is on Facebook.
This equals in Germany to about 40 million and in Switzerland to roughly 4 million people reachable by Facebook.
Avoid that your competitors will discover this huge opportunity for themselves before you do.
