Is Social Media Marketing & Personalization The New Digital Couple?
Does Social Media marketing bring back personalization to digital media? Social media are primarily Internet - and mobile-based tools for sharing and discussing information.
Personalization is tailoring a written medium to a user based on personal details or characteristics they provide.
The ability to deliver customized content across targeted multiple social media platforms should make marketers rethink their communication strategy.
Or is Social Media just another latest fad for marketers to consider in their bag of tricks.
I attended the Online Marketing Summit 2009 in San Diego.
Social Media was of course the hot topic and invoked much discussion.
There was one meeting debate over the effectiveness of Facebook versus Twitter to deliver personalized messages.
The argument for Twitter was if you manage an account and develop a good relationship with your followers, you have created a viral communication medium.
Arguments for Facebook were the numerous marketing communication applications that gently exceed the 140 character limit that defines Twitter, period.
In summary, today's economy mandates marketers derive greater ROI from investments, increase response rates and advance the customer experience.
Successful marketer's match the target audience with the right message and offer.
Sounds pretty straight forward but many companies fail at this.
Audience's needs are constantly changing and timing the right marketing message and offer make this a complex endeavor.
Data from CRM or customer support systems lie unused as marketers lack the understanding or motivation to analyze.
Worse too, many companies rehash marketing programs every year without documenting the campaigns pros, cons and leanings.
Unfortunately, marketers tend to jump to personalization to justify budgets and to over promise leads, conversions or ROI.
Personalization is tailoring a written medium to a user based on personal details or characteristics they provide.
The ability to deliver customized content across targeted multiple social media platforms should make marketers rethink their communication strategy.
Or is Social Media just another latest fad for marketers to consider in their bag of tricks.
I attended the Online Marketing Summit 2009 in San Diego.
Social Media was of course the hot topic and invoked much discussion.
There was one meeting debate over the effectiveness of Facebook versus Twitter to deliver personalized messages.
The argument for Twitter was if you manage an account and develop a good relationship with your followers, you have created a viral communication medium.
Arguments for Facebook were the numerous marketing communication applications that gently exceed the 140 character limit that defines Twitter, period.
In summary, today's economy mandates marketers derive greater ROI from investments, increase response rates and advance the customer experience.
Successful marketer's match the target audience with the right message and offer.
Sounds pretty straight forward but many companies fail at this.
Audience's needs are constantly changing and timing the right marketing message and offer make this a complex endeavor.
Data from CRM or customer support systems lie unused as marketers lack the understanding or motivation to analyze.
Worse too, many companies rehash marketing programs every year without documenting the campaigns pros, cons and leanings.
Unfortunately, marketers tend to jump to personalization to justify budgets and to over promise leads, conversions or ROI.
