1.
To build my brand, I should just add more products or services.
(Since I'm well known already, I can easily leverage new business.
) 2.
Once it's written, I can use the same ad copy for all my target markets.
(I spent a lot time and money on it so it's good for everyone.
) 3.
Pitching is easy - I just tell them about everything I sell or do.
(If I say enough, they're bound to want to do business with me.
) 4.
Business plans are only really useful when you want to borrow money.
(Putting my goals down on paper won't really be of use since everything is always changing.
) 5.
To get my business to the next level, I should copy the largest company in my industry.
(Hey, if it works for them, who am I to argue?) 6.
As long as my sales are up, I don't have to worry about cash flow.
(With lots of orders, I don't have to think about having enough cash on hand.
) 7.
If I want to beat the competition, I should just lower my prices a little below theirs.
(Since my work is so good, the lower price is sure to bring in more business.
) 8.
Forecasting in business is like trying to predict the weather; it's not worth it.
(So many people waste time trying to figure out where they're going instead of just getting there.
) 9.
The best way to lose control of my business is to delegate.
(It's my business and I have to direct every aspect of it.
) 10.
To prove I'm serious, I must constantly grow my business.
(Growth is what everyone wants to see so I'm going to do it any way I can.
)