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Know Your Target Market
It is a common misconception with entrepreneurs that the product or service sold in the business is a good idea for ?everyone?. While it may be true that everyone needs the product, not everyone will buy it. Therefore, you must know who you are trying to attract with your web site. Ask yourself these questions to get started:

• Are my customers male or female?
• What level of education do they have?

• What age group do they fall into?
• What are their hobbies? Interests?
• What do they read?
• Do they have children?
• What is their level of income?
• What are their biggest problems?

This will help you to get a clearer picture of your customers. With this information in mind, you can then begin to create marketing or advertising plans that will get in front of the best prospects to buy your product.
Capture Visitors? Names

One of the main reasons to even have a website is to capture the names and/or email addresses of your visitors. In this scenario, a prospect or potential customer visits your site and leaves his or her email address and first name with you. This gives you permission to send the person relevant email about your business, updates or special offers you may have. Maybe you have a new tip for using your product that your customers would want to know. Why not send the tip to both your customers and the people who have visited your site?

So how do you get someone to leave their name? You could offer a newsletter or weekly tips, a free e-course, e-book or special report.

Offer a coupon or discount. Make your offer appropriate for the content of your site, and your visitors will gladly leave their email addresses and names. Put them at ease by letting them know that you are not collecting their names to sell to an outside source.

By capturing your visitors? names, growing your list of email addresses and sending relevant, responsible email to your customers and prospects, you are building a relationship with them. In any business, the relationship is the intangible, powerful force that creates loyal, repeat customers.

Stephanie Frank, founder of the Balanced Wealth Network, specializes in helping others build passive income to enrich their lives. Her current project is ?NetProfits:The Complete and Simple System for Online Success?, a system to help entrepreneurs use the Internet as a marketing tool.