Bathroom Hardware Enterprises For High-End Market
More and more consumers to buy sanitary products, focused not only on price, quality, after-sales service, more attention to brand awareness and reputation merchants. If the business will remain in the seller's business philosophy in the past, will certainly be competitive in the market at a disadvantage, and even the market ruthlessly eliminated, bathroom industry into the era of brand marketing.
Enhance the brand concept of competitive high-end market
China Kitchen & Bath Works Committee Secretary-General, GAO Shi-yan, said: China has become the world's largest bathroom products consumer market, many domestic bathroom brands meet or exceed performance and quality of foreign brands, however, TOTO, American Standard and other brands of foreign bathroom with powerful capital strength and high brand awareness, almost a monopoly of the Chinese market, the high-end bathroom. Except for historical reasons, domestic enterprises is not strong brand awareness is an important reason leading to this situation.
Many companies are in an interview that "low-price, high quality" is their current business philosophy. Some bathroom companies make full use of promotional tools to attract consumers desire to buy. Thus, from the second quarter of this year, sanitary industry price war, the trend was intensified, and even the toilet a rare low-cost 199 yuan. This price is clearly below the manufacturing costs, but the brand must not only equal to sales volume.
At present there is sanitary industry, the largest errors are: the enterprise is equivalent to the brand. In fact, the brand can be independent of the spirit of the factory class of property, it can belong to you, you can also belongs to someone else. There are also many companies mistakenly believe that there is a good product, and big factories have a big brand, the majority of resources into concrete things up, but do not want to do investment in brand marketing.
Alignment and Positioning for precision marketing
Brand is an effective tool for enterprises to participate in competition, but also the tools to achieve business value and carriers, not optional, but must choice. Brand positioning is the most important operational issue, but also the future development of corporate strategic issues. Facts have proved that the enterprise has never been outside their range, there is no all-encompassing brand. In the information era of the proliferation and products are flooding, only the brand positioning and accurate in order to be consumer awareness and choice.
Through the study of international brands, and taking into account the pattern of the moment the market point of view, China's future development of the industry there will be a bathroom a few trends: First, it will appear a few of the "comprehensive sanitary brand", and second, there are "professional brand "Third, there are" personalized bathroom brand. "
Bergatt Bathroom person in charge of marketing, said: "White-Boned Demon," class, hoping to use the international standard products, but their economic strength and not a very high-end consumer products, they are often the pursuit of "marginalized", such as the purchase of well-known large inside the relatively low price of brand products, special products and so on. Therefore, many products can be organically combined together, make this class a friend not only affordable, but also to be "petty bourgeoisie" satisfaction.
Enhance the brand concept of competitive high-end market
China Kitchen & Bath Works Committee Secretary-General, GAO Shi-yan, said: China has become the world's largest bathroom products consumer market, many domestic bathroom brands meet or exceed performance and quality of foreign brands, however, TOTO, American Standard and other brands of foreign bathroom with powerful capital strength and high brand awareness, almost a monopoly of the Chinese market, the high-end bathroom. Except for historical reasons, domestic enterprises is not strong brand awareness is an important reason leading to this situation.
Many companies are in an interview that "low-price, high quality" is their current business philosophy. Some bathroom companies make full use of promotional tools to attract consumers desire to buy. Thus, from the second quarter of this year, sanitary industry price war, the trend was intensified, and even the toilet a rare low-cost 199 yuan. This price is clearly below the manufacturing costs, but the brand must not only equal to sales volume.
At present there is sanitary industry, the largest errors are: the enterprise is equivalent to the brand. In fact, the brand can be independent of the spirit of the factory class of property, it can belong to you, you can also belongs to someone else. There are also many companies mistakenly believe that there is a good product, and big factories have a big brand, the majority of resources into concrete things up, but do not want to do investment in brand marketing.
Alignment and Positioning for precision marketing
Brand is an effective tool for enterprises to participate in competition, but also the tools to achieve business value and carriers, not optional, but must choice. Brand positioning is the most important operational issue, but also the future development of corporate strategic issues. Facts have proved that the enterprise has never been outside their range, there is no all-encompassing brand. In the information era of the proliferation and products are flooding, only the brand positioning and accurate in order to be consumer awareness and choice.
Through the study of international brands, and taking into account the pattern of the moment the market point of view, China's future development of the industry there will be a bathroom a few trends: First, it will appear a few of the "comprehensive sanitary brand", and second, there are "professional brand "Third, there are" personalized bathroom brand. "
Bergatt Bathroom person in charge of marketing, said: "White-Boned Demon," class, hoping to use the international standard products, but their economic strength and not a very high-end consumer products, they are often the pursuit of "marginalized", such as the purchase of well-known large inside the relatively low price of brand products, special products and so on. Therefore, many products can be organically combined together, make this class a friend not only affordable, but also to be "petty bourgeoisie" satisfaction.