If you want to build a better boosters club, raise more money and boost you're your high school arts or athletic activity's success, consider conducting an annual membership appeal, which will save you from the multitude of ineffective, labor-intensive fundraisers.
The basic premise of an annual membership appeal is that you personally ask past and prospective donors to consider new or renewed membership in your boosters club at one of a variety of increasingly generous levels of membership in exchange for benefits that are appropriate to each particular level of membership.
Organizing and conducting an annual membership appeal can be done in seven simple steps:

1. Set and name membership levels.
   Set membership levels at $.
   01 to $99.
   99, $100 to $249.
   99, $250 to $499.
   99, $500 to $999.
   99 and $1,000, minimally.
   Next, come up with names for each level that are increasingly prestigious with increasingly generous gifts.
   
2. Select appropriate no-or-low-cost benefits.
   Select no-or-low-cost benefits for each level of membership.
   For example, at the $.
   01 to $99.
   99 level and above, list the donor's name in your game or performance program at their chosen level of membership.
   For increasingly generous levels of membership, consider benefits such as: reserved parking, reserved seating, team or group signed photograph (or other souvenir) or VIP ticket-purchasing and venue access.
   
3. Build your prospective donor list and database.
   Next, research and capture the names, addresses, phone numbers and other needed or appropriate information for your prospective donors.
   Make sure to not only include parents of current program participants, but also alumni of your program, their parents and even the parents of participants in your youth programs or those of your feeder schools.
   Make sure to store these names into a database that is specifically designed for non-profit or (ideally) booster club use.
   
4. Recruit a membership committee.
   Recruit a group of people to serve on a membership committee who will drive and monitor the appeal and staff an annual membership appeal phone-a-thon.
   I suggest that the membership committee consist of co-chairs, one upper-class person's parent and one lower-class person's parent, who should each be tasked with recruiting two class captains so that there is a captain for each (freshman through senior) class.
   In turn, these people should recruit up to five team members each, which should provide you with a total of 25 people on the committee.
   Structuring your membership committee in this way will help assure its continuity.
   
5. Ask parents to give at a preseason orientation meeting.
   Invite the parents of program participants to an orientation each year where you will, among other things, explain your annual booster club membership appeal and why it's needed.
   Explain the various levels and benefits of membership, and ask parents to consider membership commitments to be collected there and now.
   
6. Follow-up with non-donors and others by mail and phone.
   After the parent orientation, follow-up with non-contributor parents and other prospective contributors by mail and then by phone to ask for their new or renewed membership support.
   
7. Repeat every year.
   Finally, repeat this process every year, asking past contributors to renew - and hopefully increase - their level of giving to the program and campaign.
   

An annual membership appeal is a far more efficient and effective way to raise funds than other traditional booster club fundraisers, with nearly 100% of the funds that are raised going directly into your particular arts or athletics program at your school.