The Various Factors of Off-Page SEO
There are quite a few factors that can help you with your website's search engine ranks. The factors of SEO work are divided into two categories: on-page and off-page.
Google is the primary search engine these days; they get more than 60% of the market share. If you are thinking of doing SEO, your website has to be optimized for Google to make sure that you also get high ranks on the other search engines like MSN and Yahoo.
For sure Google does give more attention to the off-page factors when it comes to their algorithm. This is what determines whether you get a high or low rank on the search engine results pages. You do not have to completely ignore the on-page factors since they are also given importance by the rest of the search engines around.
You should try to know the importance of each off-page factor. There are only a few of them and the most relevant of them all is links.
Link building for your website means that you try to get inbound links coming from different sources. These can be taken from submitting in directories, doing article marketing, blog commenting, participating in forums, and many more. If you do these there is a great possibility that your site will get a high rank. You have to remember that links only form a single part of the algorithm though. The next part has to do with your keyword anchor text.
Keyword anchor texts are relevant because they let you rank for a particular term if you have that term mentioned on the page. It is a good idea to use various versions of your chosen keyword. Try to keep it as natural sounding as possible since this would score you good points for Google.
If you are a webmaster and your site talks about exercise DVDs, you could use the anchor texts like 'good DVDs for exercise', 'exercise DVDs to help you lose weight', 'beginner's guide to exercise', etc. Try to mix it up for other words that people who are searching might use.
Nevertheless, do not overlook the on-page factors. The secret to on-page SEO is to have the keyword in the meta tags and meta titles. To get higher rankings you need to exert 80% of your effort on off-page factors and 20% of it on on-page ones.
Google is the primary search engine these days; they get more than 60% of the market share. If you are thinking of doing SEO, your website has to be optimized for Google to make sure that you also get high ranks on the other search engines like MSN and Yahoo.
For sure Google does give more attention to the off-page factors when it comes to their algorithm. This is what determines whether you get a high or low rank on the search engine results pages. You do not have to completely ignore the on-page factors since they are also given importance by the rest of the search engines around.
You should try to know the importance of each off-page factor. There are only a few of them and the most relevant of them all is links.
Link building for your website means that you try to get inbound links coming from different sources. These can be taken from submitting in directories, doing article marketing, blog commenting, participating in forums, and many more. If you do these there is a great possibility that your site will get a high rank. You have to remember that links only form a single part of the algorithm though. The next part has to do with your keyword anchor text.
Keyword anchor texts are relevant because they let you rank for a particular term if you have that term mentioned on the page. It is a good idea to use various versions of your chosen keyword. Try to keep it as natural sounding as possible since this would score you good points for Google.
If you are a webmaster and your site talks about exercise DVDs, you could use the anchor texts like 'good DVDs for exercise', 'exercise DVDs to help you lose weight', 'beginner's guide to exercise', etc. Try to mix it up for other words that people who are searching might use.
Nevertheless, do not overlook the on-page factors. The secret to on-page SEO is to have the keyword in the meta tags and meta titles. To get higher rankings you need to exert 80% of your effort on off-page factors and 20% of it on on-page ones.
