Why Facebook Should Be a Top Marketing Priority
You've probably heard all about Facebook and how popular it has become in modern culture. If you think the range of social media user demographics starts and stops at college students or hip singles in their twenties, think again. Facebook users encompass all age groups, including the elderly. Imagine, your favorite grandparent playing a farm style game on Facebook!
While this might seem a bit wacky, it is not out of the ordinary. All sorts of people from all walks of life are using social media – making this the primary reason why Facebook should be a top marketing priority. But how do you begin a social media marketing campaign?
• Start Your Own Fan Page for your business. This is a must if you want to stand out. Statistics have shown that, while most business are not currently utilizing social media in their marketing efforts, they plan to be within the next 12 to 14 months. This means that your competitor is considering creating a Facebook Fan Page, if they haven't done so already. To set one up, you can either do it yourself or hire an expert to make the process a bit easier.
• Consider Advertising on Facebook Advertising on Facebook is just about as easy as adding your business to the phonebook or business directory. They have many different price points and options available. Check with them directly to determine which package would be best suited for your business.
• Tell Everyone About Your Facebook Page Consumers cannot utilize Facebook as a way to get in touch with you if they do not know your fan page is there! Add it to your business cards, link to it on your website, or print flyers to add to your product packaging. The more you brand your business for the masses.
• Offer Special Promotions Offering special promotions for Facebook fans only is a great way to promote your business. This will start a trend of customers who actively search your page to determine if they can get a great deal. Change the coupon or discount you offer via Facebook fairly often for the best results. Now that you are considering why Facebook should be a top marketing priority, it is important to look at your advertising structure as a whole. Determine if it is up to including modern technology, or whether it will be left in the dust by the competition.
While this might seem a bit wacky, it is not out of the ordinary. All sorts of people from all walks of life are using social media – making this the primary reason why Facebook should be a top marketing priority. But how do you begin a social media marketing campaign?
• Start Your Own Fan Page for your business. This is a must if you want to stand out. Statistics have shown that, while most business are not currently utilizing social media in their marketing efforts, they plan to be within the next 12 to 14 months. This means that your competitor is considering creating a Facebook Fan Page, if they haven't done so already. To set one up, you can either do it yourself or hire an expert to make the process a bit easier.
• Consider Advertising on Facebook Advertising on Facebook is just about as easy as adding your business to the phonebook or business directory. They have many different price points and options available. Check with them directly to determine which package would be best suited for your business.
• Tell Everyone About Your Facebook Page Consumers cannot utilize Facebook as a way to get in touch with you if they do not know your fan page is there! Add it to your business cards, link to it on your website, or print flyers to add to your product packaging. The more you brand your business for the masses.
• Offer Special Promotions Offering special promotions for Facebook fans only is a great way to promote your business. This will start a trend of customers who actively search your page to determine if they can get a great deal. Change the coupon or discount you offer via Facebook fairly often for the best results. Now that you are considering why Facebook should be a top marketing priority, it is important to look at your advertising structure as a whole. Determine if it is up to including modern technology, or whether it will be left in the dust by the competition.
