Article Marketing Vs Free Classified Ads
You can drive targeted traffic with article marketing or free classifieds.
Which is a more effective method? And which one should you adopt? Let's examine each method in greater detail.
Article marketing - You write and publish original content on article directories.
To reward you for your effort, you are allowed to include 2 to 3 links in the author resource box at the end of each article.
When a reader clicks on a link, you get a targeted visitor.
You also enjoy the link benefits that come with article marketing.
Your website tends to rank higher in the search results if you build links constantly.
Free classified ads - You are primarily concerned with selling products and services.
You select the most appropriate category, and post your ad in the marketplace.
Those searching for what you have to offer will contact you to try and make a purchase.
After a week or so, your ad will expire.
How does the 2 methods compare? Article marketing has more long term benefits.
Unlike classified ads, the articles do not expire.
They remain online for a very long time.
And if you submit to multiple article directories, it's very likely that your content will remain online for many years to come.
As for classified ads, the ads expire after some time.
If you don't get the result you want, you have to post ads again.
Although classified ads are more short term, they can also be highly effective.
Many customers look for products and services in such ads because the postings are very recent.
The entire experience is also different.
For articles, you are looking at content.
On a classified ads website, you only see relevant ads.
And they are organized in such a way that you can browse products and services easily.
So it's more like a shopping experience.
So which method should you use? That depends on the type of product or service that you offer.
Is your offer time sensitive? For example, jobs ads work very well on classified sites because such ads tend to expire once the vacancies have been filled.
Use classified ads if you expect the product/service to sell off quickly.
But if you are looking for longer term traffic, article marketing will be a better option.
In some cases, you may even want to use both methods concurrently.
For instance, you are selling an eBook about job hunting.
You can attract potential customers from both classified sites and article directories.
Which is a more effective method? And which one should you adopt? Let's examine each method in greater detail.
Article marketing - You write and publish original content on article directories.
To reward you for your effort, you are allowed to include 2 to 3 links in the author resource box at the end of each article.
When a reader clicks on a link, you get a targeted visitor.
You also enjoy the link benefits that come with article marketing.
Your website tends to rank higher in the search results if you build links constantly.
Free classified ads - You are primarily concerned with selling products and services.
You select the most appropriate category, and post your ad in the marketplace.
Those searching for what you have to offer will contact you to try and make a purchase.
After a week or so, your ad will expire.
How does the 2 methods compare? Article marketing has more long term benefits.
Unlike classified ads, the articles do not expire.
They remain online for a very long time.
And if you submit to multiple article directories, it's very likely that your content will remain online for many years to come.
As for classified ads, the ads expire after some time.
If you don't get the result you want, you have to post ads again.
Although classified ads are more short term, they can also be highly effective.
Many customers look for products and services in such ads because the postings are very recent.
The entire experience is also different.
For articles, you are looking at content.
On a classified ads website, you only see relevant ads.
And they are organized in such a way that you can browse products and services easily.
So it's more like a shopping experience.
So which method should you use? That depends on the type of product or service that you offer.
Is your offer time sensitive? For example, jobs ads work very well on classified sites because such ads tend to expire once the vacancies have been filled.
Use classified ads if you expect the product/service to sell off quickly.
But if you are looking for longer term traffic, article marketing will be a better option.
In some cases, you may even want to use both methods concurrently.
For instance, you are selling an eBook about job hunting.
You can attract potential customers from both classified sites and article directories.
