World Business Ideas For Malaysians
5th May 2007, Kuala Lumpur
So, what actually is Business? Does it mean the same as selling hot products to everyone?
Perhaps these were the sort of questions that popped into the minds of most of the people, especially those in Malaysians, who attended the recent WORLD BUSINESS IDEA & TREND CONFERENCE at Federal Hotel, Kuala Lumpur, conducted by Dave J, one of Asia's bestseller authors of SECRETS REVEALED. Despite the last minute announcement on the Stars Newspaper, 82 participants attended. The conference is about the latest trend that is sweeping the business World, both locally and globally.
For most people, starting or running a business means selling something to the public. Isn't business is all about hard selling? they often ask.
Well, it appears that it isn't.
Traditionally, business is only concerned with how to persuade people to buy products. Thus, it only applies to profit-oriented organizations, and not to non-profit organizations.
But the new trend that is sweeping the Business World right now is concerned with identifying needs of a niche market; understand their buying behavior and fulfilling them. It is applicable to all corporations and institutions, including non-profit ones, both online and offline.
Dave J says that the most important tasks in doing business locally and globally today are studying the targeted market, segmenting it, targeting the people you want to service, positioning yourself in the market
as an expert and creating a service that meets people's needs, regardless how trivial it may be.
The contrast between the new business trend and old school of doing business is whether you start with understanding the targeted groups of consumers you want to serve well, and not selling everything to everyone - that's hard selling. If you start with a set of products you have, and want to push them out into any market you can find, that's old school and this will surely leave you in the dusk, he once said in a special online interview with Jay Abraham, one of the world's best-known sales and marketing gurus.
Many organizations define very clearly the needs they wish to serve. But they often base their definitions on their own interpretations. They do not understand needs from the consumer's perspective. According to Dave J, the main question in business today is whether an organization is customer-minded or not.
Good business strategy, therefore, goes beyond the issues of products, prices and advertising. It entails presenting a human face as part of a life mission to meet human needs. Understanding this methodology, it actually makes business life much easier and profitable. Or even, perhaps, will render selling redundant. As Dave J has pointed out, as business in Malaysia is getting more competitive, no corporation and business owner can ignore the importance of staying in trend to ensure profitability and customer loyalty.
So, what actually is Business? Does it mean the same as selling hot products to everyone?
Perhaps these were the sort of questions that popped into the minds of most of the people, especially those in Malaysians, who attended the recent WORLD BUSINESS IDEA & TREND CONFERENCE at Federal Hotel, Kuala Lumpur, conducted by Dave J, one of Asia's bestseller authors of SECRETS REVEALED. Despite the last minute announcement on the Stars Newspaper, 82 participants attended. The conference is about the latest trend that is sweeping the business World, both locally and globally.
For most people, starting or running a business means selling something to the public. Isn't business is all about hard selling? they often ask.
Well, it appears that it isn't.
Traditionally, business is only concerned with how to persuade people to buy products. Thus, it only applies to profit-oriented organizations, and not to non-profit organizations.
But the new trend that is sweeping the Business World right now is concerned with identifying needs of a niche market; understand their buying behavior and fulfilling them. It is applicable to all corporations and institutions, including non-profit ones, both online and offline.
Dave J says that the most important tasks in doing business locally and globally today are studying the targeted market, segmenting it, targeting the people you want to service, positioning yourself in the market
as an expert and creating a service that meets people's needs, regardless how trivial it may be.
The contrast between the new business trend and old school of doing business is whether you start with understanding the targeted groups of consumers you want to serve well, and not selling everything to everyone - that's hard selling. If you start with a set of products you have, and want to push them out into any market you can find, that's old school and this will surely leave you in the dusk, he once said in a special online interview with Jay Abraham, one of the world's best-known sales and marketing gurus.
Many organizations define very clearly the needs they wish to serve. But they often base their definitions on their own interpretations. They do not understand needs from the consumer's perspective. According to Dave J, the main question in business today is whether an organization is customer-minded or not.
Good business strategy, therefore, goes beyond the issues of products, prices and advertising. It entails presenting a human face as part of a life mission to meet human needs. Understanding this methodology, it actually makes business life much easier and profitable. Or even, perhaps, will render selling redundant. As Dave J has pointed out, as business in Malaysia is getting more competitive, no corporation and business owner can ignore the importance of staying in trend to ensure profitability and customer loyalty.
