Climb Aboard The Social Media Train Small Businesses Or It"s Gonna Pass You By
Something that is starting to catch a little more buzz is "Social Media" or "New Media.
" What is Social Media? Social Media is content that has been user-generated with the intent of causing a reaction or to gain some sort of feedback from the users that come across the content.
The key to this getting enough of a reaction that your user-generated content spreads viral all over the Internet.
As time progresses marketing tactics have evolved, as a result of the viewer is becoming more desensitized by ads or promotions.
Banner ads are clicked less often and with Tivo hardly anyone watches commercials unless its the Super Bowl.
More than likely you don't have the money to advertise during the Super Bowl, but if you have a good enough message that catches attention then you could be use Social Media Marketing to catch more attention.
With this attention you have the opportunity to gain more customers or even people that just want to hear what you have to say.
To spread this message you have to access the right networks and post your media on the correct site.
If you are trying to sell tools to men then you want to post and discuss your product on a network that has a large number of male users.
You also want to gear it towards males that use tools, not the guy that hires a handyman.
How do you find these people? Many social network sites allow you to advertise based off of keywords in a person's profile, which can help you target the audience you are wanting to attract.
You can also join groups that discuss items similar to yours and start genuine conversations or keep a conversations going about a topic by commenting.
Lastly, remember that if you want a successful social media campaign that you want to post something that will attract users and encourage them to leave comments.
To do this try to leave the conversation open.
Just like when you first learned to "Cold Call" you were told to ask open ended questions the same applies in the Social Media world.
" What is Social Media? Social Media is content that has been user-generated with the intent of causing a reaction or to gain some sort of feedback from the users that come across the content.
The key to this getting enough of a reaction that your user-generated content spreads viral all over the Internet.
As time progresses marketing tactics have evolved, as a result of the viewer is becoming more desensitized by ads or promotions.
Banner ads are clicked less often and with Tivo hardly anyone watches commercials unless its the Super Bowl.
More than likely you don't have the money to advertise during the Super Bowl, but if you have a good enough message that catches attention then you could be use Social Media Marketing to catch more attention.
With this attention you have the opportunity to gain more customers or even people that just want to hear what you have to say.
To spread this message you have to access the right networks and post your media on the correct site.
If you are trying to sell tools to men then you want to post and discuss your product on a network that has a large number of male users.
You also want to gear it towards males that use tools, not the guy that hires a handyman.
How do you find these people? Many social network sites allow you to advertise based off of keywords in a person's profile, which can help you target the audience you are wanting to attract.
You can also join groups that discuss items similar to yours and start genuine conversations or keep a conversations going about a topic by commenting.
Lastly, remember that if you want a successful social media campaign that you want to post something that will attract users and encourage them to leave comments.
To do this try to leave the conversation open.
Just like when you first learned to "Cold Call" you were told to ask open ended questions the same applies in the Social Media world.
