Connecting With Your Target Audience Using Social Media Optimization
Ever since the social media started becoming popular in 2006, its growth has been nothing short of amazing.
It has evolved to make use of technology that integrates text, video, audio and images.
All these combine seamlessly to give users a platform to communicate with their friends and loved ones, telling them what they are up to and sharing their experiences.
Social media optimization enhances the communication and interaction that takes place between businesses and their target audience.
There are enormous advantages and disadvantages as well in the social media.
This is because on the one hand, it represents a huge opportunity to connect with a teeming crowd on the internet.
On the other hand however, it places the control of the company's brand in the hands of the people.
Any adverse opinion would very easily lead to a negative perception of the brand and possible losses.
As webmasters need to maximize the opportunities open to them, they make use of various techniques.
Amongst these techniques are Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
The most effective of these techniques however, is the Social Media Optimization which in essence, carries out a kind of social audit of your website to determine it's the efficacy of its social features, if any.
It also assists you in getting to know what features ought to be on your webpage to ensure that it creates a better medium of interaction between the business and the customers and visitors to the website.
The key issue is interaction and participation.
There are certain components which enhance the interaction and some of the ways this can be achieved include: 1.
Tagging and Bookmarking: When a visitor to your site likes what is on your site in terms of the information or the general content, he needs to have a means of ensuring that he does not lose the address and also enable the person make a quick connection back to the sight whenever necessary.
2.
Blogging: A blog is a simple means of allowing the visitors to give a response to content which you have provided on a webpage.
All you have to do is write an article and allow customers and visitors read after which they can simply write their responses which will appear instantly.
It can be updated daily to provide essential news for the customers and visitors.
3.
RSS Feeds: When you offer RSS Feeds on your site, subscribers have the opportunity of getting immediate updates whenever there is an addition made to your website content.
4.
Discussion forum: This provides a great opportunity for interaction between the company and its customers as well as between customers.
5.
Images and videos online: You can spice up your website by adding videos in the form of podcasts.
You can also create videos on social sites and link them to your website.
It has evolved to make use of technology that integrates text, video, audio and images.
All these combine seamlessly to give users a platform to communicate with their friends and loved ones, telling them what they are up to and sharing their experiences.
Social media optimization enhances the communication and interaction that takes place between businesses and their target audience.
There are enormous advantages and disadvantages as well in the social media.
This is because on the one hand, it represents a huge opportunity to connect with a teeming crowd on the internet.
On the other hand however, it places the control of the company's brand in the hands of the people.
Any adverse opinion would very easily lead to a negative perception of the brand and possible losses.
As webmasters need to maximize the opportunities open to them, they make use of various techniques.
Amongst these techniques are Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
The most effective of these techniques however, is the Social Media Optimization which in essence, carries out a kind of social audit of your website to determine it's the efficacy of its social features, if any.
It also assists you in getting to know what features ought to be on your webpage to ensure that it creates a better medium of interaction between the business and the customers and visitors to the website.
The key issue is interaction and participation.
There are certain components which enhance the interaction and some of the ways this can be achieved include: 1.
Tagging and Bookmarking: When a visitor to your site likes what is on your site in terms of the information or the general content, he needs to have a means of ensuring that he does not lose the address and also enable the person make a quick connection back to the sight whenever necessary.
2.
Blogging: A blog is a simple means of allowing the visitors to give a response to content which you have provided on a webpage.
All you have to do is write an article and allow customers and visitors read after which they can simply write their responses which will appear instantly.
It can be updated daily to provide essential news for the customers and visitors.
3.
RSS Feeds: When you offer RSS Feeds on your site, subscribers have the opportunity of getting immediate updates whenever there is an addition made to your website content.
4.
Discussion forum: This provides a great opportunity for interaction between the company and its customers as well as between customers.
5.
Images and videos online: You can spice up your website by adding videos in the form of podcasts.
You can also create videos on social sites and link them to your website.
