Have You Ever Gotten Behind On Your Business Blogging Schedule?
Join the club! I'm two weeks "behind" as I write this post right now! If you're blogging for business (which if you're reading this you probably are), you know the benefits of consistent blogging: Organic search engine traffic Setting yourself apart as an expert using your own voice and unique experience and story Becoming visible as a go to resource for your ideal clients Guiding your ideal clients into your sales funnel Evolving your writing "voice" as your business grows and changes The importance of consistent, committed blogging cannot be overstated - like anything else worth doing it takes effort.
Effort that after awhile starts to snowball and can pay off HUGE.
So what do you do when you go "off schedule?" Well as someone who gets alternately annoyed and paranoid when things go off schedule, here are my best tips: 1.
Pull back and look at the big picture.
Let's say you've got your editorial calendar in place and you have your blog posts scheduled, one per week, for 6-12 months out.
You're blogging along great and then something happens and you miss two weeks (no time like the present as I just went through this).
Sure it sucks -- and part of you feels like you "failed.
" However, in the big picture missing two posts out of 50 is not such a big deal.
It would be if this happened all the time, but if you're otherwise consistent, it's time to show some compassion for yourself and keep moving forward.
2.
Own it! You can blog openly about it (as I'm doing here) or you can own it privately.
What I mean by "own it" is look yourself in the eye, acknowledge what's happened, and totally accept where you are.
"Damn straight I'm two posts behind on my blog.
I have some regret but I choose not to dwell on it.
I'm human, I'm awesome and I'm picking back up where I left off.
" 3.
Don't tolerate excuses.
You don't like hearing excuses from other people, don't tolerate them from yourself.
I could tell you what I've been up to that "kept" me from blogging.
But the truth is I just didn't make it a priority over the past couple of weeks.
I'm not ecstatic about it - for sure.
What I do know is that I'm 100% committed to my business, blogging is part of that commitment, and though I could list a litany of reasons the posts didn't get done, I'm not going to dwell on those.
If you're committed to and consistent with your blogging, you don't need to beat yourself up, look at two missed posts in a vacuum of failure, and you don't need to justify or dwell on the list of things that "kept" you from getting it done.
Your momentum is still there.
Move forward.
You're still making an impact! Who here has gotten behind on business blogging? How long did it take you to get back on track?
Effort that after awhile starts to snowball and can pay off HUGE.
So what do you do when you go "off schedule?" Well as someone who gets alternately annoyed and paranoid when things go off schedule, here are my best tips: 1.
Pull back and look at the big picture.
Let's say you've got your editorial calendar in place and you have your blog posts scheduled, one per week, for 6-12 months out.
You're blogging along great and then something happens and you miss two weeks (no time like the present as I just went through this).
Sure it sucks -- and part of you feels like you "failed.
" However, in the big picture missing two posts out of 50 is not such a big deal.
It would be if this happened all the time, but if you're otherwise consistent, it's time to show some compassion for yourself and keep moving forward.
2.
Own it! You can blog openly about it (as I'm doing here) or you can own it privately.
What I mean by "own it" is look yourself in the eye, acknowledge what's happened, and totally accept where you are.
"Damn straight I'm two posts behind on my blog.
I have some regret but I choose not to dwell on it.
I'm human, I'm awesome and I'm picking back up where I left off.
" 3.
Don't tolerate excuses.
You don't like hearing excuses from other people, don't tolerate them from yourself.
I could tell you what I've been up to that "kept" me from blogging.
But the truth is I just didn't make it a priority over the past couple of weeks.
I'm not ecstatic about it - for sure.
What I do know is that I'm 100% committed to my business, blogging is part of that commitment, and though I could list a litany of reasons the posts didn't get done, I'm not going to dwell on those.
If you're committed to and consistent with your blogging, you don't need to beat yourself up, look at two missed posts in a vacuum of failure, and you don't need to justify or dwell on the list of things that "kept" you from getting it done.
Your momentum is still there.
Move forward.
You're still making an impact! Who here has gotten behind on business blogging? How long did it take you to get back on track?
