Digital Publicity With Social Media - 6 Strategies For Getting Famous Online
Digital Publicity is a generic term used to describe all the ways that new media technologies (including internet, connected devices, web 2.
0 and social media) are used to help business get more recognition and market their brand.
Here are a few steps to help you establish and sustain digital publicity for your business.
1.
Identify your niche audience Before you do anything, sign up for any social media accounts or pay a Digital PR specialist, you should sit down with a pen and paper to define who you want to attract on the internet.
If your business is a going concern this should be easy.
The people you want to attract should look like the clients you currently serve - assuming you are happy with the profile of your current client base.
Identify their interests, hobbies, daily frustrations, personal and business associations and create a "profile card" that lists these facts about your niche audience.
The reason you want to start with a "niche" audience is because trying to target "everybody" is as good as not having a plan at all.
2.
Connect with them in their preferred networks Once you have identified them through the profiles you have created, its time to identify what social networks they flock to (apart from the "obvious" mainstream social media websites).
For instance, if you plan to target real estate professionals, you should look to be on ActiveRain.
com and RealEstateInvestor.
com among others.
Connecting with your marketplaces on their niche social sites gives you access to a treasure trove of their concerns as well as their "group language" - assets you will need to communicate effectively and build engagement with them.
3.
Create targeted engagement through selected discussions Join the conversations in a way that delivers value and motivates people to come to you.
Listen before you leap.
Take the time to understand the culture of the websites, forums, and blogs that members of your target niche frequent.
Don't just jump in.
4.
Target Key Influencers Draw up a map of the key influencers in your target niche.
For instance, if your target is the group of "work at home" moms, you want to target the popular blogs of thought leaders and maybe vendors catering to their needs.
Approach them with the same care that you used in approaching conversation on the social networks.
Listen first, then contribute.
After you've built a bit of a relationship, you can approach them to consider partnering in some way.
5.
Develop an Editorial Calendar Develop a content plan and editorial calendar so that you can begin to feed your audience with useful, relevant information.
Don't hoard your knowledge or information.
Sharing liberally is what gives power in the new media environment.
6.
Syndicate Your Content Get your content found by the search engines through methods like search-optimized press releases, video syndication, online document sharing sites, etc.
Get your content far afield so that people find your content online and follow the content trail back to you.
Take advantage of powerful tools like social bookmarking to share your content and build traffic to your pages.
0 and social media) are used to help business get more recognition and market their brand.
Here are a few steps to help you establish and sustain digital publicity for your business.
1.
Identify your niche audience Before you do anything, sign up for any social media accounts or pay a Digital PR specialist, you should sit down with a pen and paper to define who you want to attract on the internet.
If your business is a going concern this should be easy.
The people you want to attract should look like the clients you currently serve - assuming you are happy with the profile of your current client base.
Identify their interests, hobbies, daily frustrations, personal and business associations and create a "profile card" that lists these facts about your niche audience.
The reason you want to start with a "niche" audience is because trying to target "everybody" is as good as not having a plan at all.
2.
Connect with them in their preferred networks Once you have identified them through the profiles you have created, its time to identify what social networks they flock to (apart from the "obvious" mainstream social media websites).
For instance, if you plan to target real estate professionals, you should look to be on ActiveRain.
com and RealEstateInvestor.
com among others.
Connecting with your marketplaces on their niche social sites gives you access to a treasure trove of their concerns as well as their "group language" - assets you will need to communicate effectively and build engagement with them.
3.
Create targeted engagement through selected discussions Join the conversations in a way that delivers value and motivates people to come to you.
Listen before you leap.
Take the time to understand the culture of the websites, forums, and blogs that members of your target niche frequent.
Don't just jump in.
4.
Target Key Influencers Draw up a map of the key influencers in your target niche.
For instance, if your target is the group of "work at home" moms, you want to target the popular blogs of thought leaders and maybe vendors catering to their needs.
Approach them with the same care that you used in approaching conversation on the social networks.
Listen first, then contribute.
After you've built a bit of a relationship, you can approach them to consider partnering in some way.
5.
Develop an Editorial Calendar Develop a content plan and editorial calendar so that you can begin to feed your audience with useful, relevant information.
Don't hoard your knowledge or information.
Sharing liberally is what gives power in the new media environment.
6.
Syndicate Your Content Get your content found by the search engines through methods like search-optimized press releases, video syndication, online document sharing sites, etc.
Get your content far afield so that people find your content online and follow the content trail back to you.
Take advantage of powerful tools like social bookmarking to share your content and build traffic to your pages.
