Be Innovative When You Start Using Twitter to Get Noticed in the Marketplace
Among the social media is Twitter one of the latest developments.
Some refer to it as a hype.
Time will tell who is right.
But nevertheless in the year 2009 Twitter welcomed more then 20 million new visitors to their website.
The number of companies that are using Twitter for communication and promotion is also on the rise.
You can use it to stay in touch with all parties involved with your company: staff, customers and suppliers.
I will give you a couple of useful ideas about how you too can use Twitter for your own business.
But don't make the fault of starting immediately promoting your product when you like to build a large crowd of followers.
It will not happen.
Help first and the sale will follow later.
Primarily people are interested what you have to say and not what you have on offer.
Let them experience that you really want to help, this will get noticed and you will be then recommended to others.
People know people, this is a simple fact.
If you are pushy to talk about your product or service, people will stop following you and stop giving you as a referral to others.
You possess the knowledge to help consumers in your niche.
Especially when they are badly treated by a competitor.
Treat them well and with respect and you will end up with much more loyal customers.
It should be your goal to create a network of people who enjoy helping each other.
Focus on the relationship.
You should always start with building up a relationship.
Sooner or later people will want to know more about your product or service.
People buy only from people they like, know and trust.
By becoming a member of a topic group you get information about the wishes, desires and problems of your consumers.
With a search for keywords by using Twitter Search you can find the users of your products or from the competition.
The next step will be to build an identity of being an approachable person or company.
This will you help to get established in the marketplace.
Be the expert.
Inform your followers about the media the company offers for learning more about products and services.
You can organize webinars, workshops and old fashioned seminars.
Let them know how they can participate, register and any other requirements for participation.
Send them a link to your video's and product demonstrations.
Also you can use these webinars to address questions that are a hot topic at customer service.
The use of a visual medium can answer a lot of questions in a short time.
If you want more traffic to your website, then broadcast links and headlines.
Tweet to your own people.
Of course you can use Twitter for communicating with your colleagues and managers.
It will put an end to long emails and time consuming phone calls.
Twitter forces everyone to keep their message brief.
No room for senseless writings.
And other people in the company finally learn what you are doing.
Promotion and marketing.
Twitter enables you to create more interest for your company, the products and also drive more traffic to your website.
You can send Tweets around about special deals, discounts, samples and free coupons.
It will be accepted by people after you have build up a relationship with them.
Brand loyalty.
You can use Twitter as one of the tools to stay in direct contact with your audience.
Some of them are potential customers, so it is up too you to make them familiar with everything your company has to offer.
Use it often and you can obtain a lot of useful information about your market.
It can even help to detect new niches for your company to exploit.
Dealing with unsatisfied customers.
Only the bold dare to face customer complaints in the open.
It makes other people aware of the way you deal with complaints and what steps you are willing to take to turn the disgruntled customer into a loyal advocate for life.
Clients can give you their opinion and they will not hesitate to tell you where there is still room for improvement.
Sneak on your competition.
If you want to know want your competition is doing, become a follower of their tweets.
It will give you much faster information about upcoming new products, projects and maybe mistakes.
It always will be cheaper to learn form the misfortune of someone else, then to have to learn personally the hard lesson.
Twitter enables you to turn your conversations into actions.
Be original and interesting and it will take not long before you have a large crowd.
They want to know more about you and your business.
Be not hesitant to share quality information, which others can use to improve their lives.
After a while you will considered as the expert.
Some refer to it as a hype.
Time will tell who is right.
But nevertheless in the year 2009 Twitter welcomed more then 20 million new visitors to their website.
The number of companies that are using Twitter for communication and promotion is also on the rise.
You can use it to stay in touch with all parties involved with your company: staff, customers and suppliers.
I will give you a couple of useful ideas about how you too can use Twitter for your own business.
But don't make the fault of starting immediately promoting your product when you like to build a large crowd of followers.
It will not happen.
Help first and the sale will follow later.
Primarily people are interested what you have to say and not what you have on offer.
Let them experience that you really want to help, this will get noticed and you will be then recommended to others.
People know people, this is a simple fact.
If you are pushy to talk about your product or service, people will stop following you and stop giving you as a referral to others.
You possess the knowledge to help consumers in your niche.
Especially when they are badly treated by a competitor.
Treat them well and with respect and you will end up with much more loyal customers.
It should be your goal to create a network of people who enjoy helping each other.
Focus on the relationship.
You should always start with building up a relationship.
Sooner or later people will want to know more about your product or service.
People buy only from people they like, know and trust.
By becoming a member of a topic group you get information about the wishes, desires and problems of your consumers.
With a search for keywords by using Twitter Search you can find the users of your products or from the competition.
The next step will be to build an identity of being an approachable person or company.
This will you help to get established in the marketplace.
Be the expert.
Inform your followers about the media the company offers for learning more about products and services.
You can organize webinars, workshops and old fashioned seminars.
Let them know how they can participate, register and any other requirements for participation.
Send them a link to your video's and product demonstrations.
Also you can use these webinars to address questions that are a hot topic at customer service.
The use of a visual medium can answer a lot of questions in a short time.
If you want more traffic to your website, then broadcast links and headlines.
Tweet to your own people.
Of course you can use Twitter for communicating with your colleagues and managers.
It will put an end to long emails and time consuming phone calls.
Twitter forces everyone to keep their message brief.
No room for senseless writings.
And other people in the company finally learn what you are doing.
Promotion and marketing.
Twitter enables you to create more interest for your company, the products and also drive more traffic to your website.
You can send Tweets around about special deals, discounts, samples and free coupons.
It will be accepted by people after you have build up a relationship with them.
Brand loyalty.
You can use Twitter as one of the tools to stay in direct contact with your audience.
Some of them are potential customers, so it is up too you to make them familiar with everything your company has to offer.
Use it often and you can obtain a lot of useful information about your market.
It can even help to detect new niches for your company to exploit.
Dealing with unsatisfied customers.
Only the bold dare to face customer complaints in the open.
It makes other people aware of the way you deal with complaints and what steps you are willing to take to turn the disgruntled customer into a loyal advocate for life.
Clients can give you their opinion and they will not hesitate to tell you where there is still room for improvement.
Sneak on your competition.
If you want to know want your competition is doing, become a follower of their tweets.
It will give you much faster information about upcoming new products, projects and maybe mistakes.
It always will be cheaper to learn form the misfortune of someone else, then to have to learn personally the hard lesson.
Twitter enables you to turn your conversations into actions.
Be original and interesting and it will take not long before you have a large crowd.
They want to know more about you and your business.
Be not hesitant to share quality information, which others can use to improve their lives.
After a while you will considered as the expert.
