What Is Ethically Right for a SEO Expert?
Businesses across the world have reached that particular juncture, where they have to take refuge online to proliferate. Companies of the same category are in constant strife with each other to take the upper hand in the business. SEO has been taken as one of the internet marketing tool which can help ones site get ahead of any of the competitors. That is none other than Search Engine Optimization. During its early days SEO was nothing else than a trick to attract the right kind of customers to the site.
It was a dark time for the SEO process, as the technique was being used as an abusive tool which proved to be detrimental for the World Wide Web system. SEO practice was mostly focused on website promotions by implementing methods which was heinous for the decorum of the internet.
We belong to an age where internet along with it behavior has changed a lot, along with the aforesaid SEO decorum. There has been a newer set of rules which has been imposed by search engine giants with the likes of Google to keep these negative practices at bay. These rules have been constantly evolving with evolution of the internet itself.
White Hat and Black Hat SEO
Ethical practice of Search Engine Optimisation can be rightly segregated distinctively into the White Hat and Black Hat SEO. There one other category which falls under the midst of these two categories called the Grey Hat practices which share the common traits of both the category.
Wearing the White Hat
The White Hat SEO etiquettes involves anything and everything from addition of theme relevant content pages, adding incoming links which involves keywords which are being used in Link Anchor Texts as well as keeping the website dynamic by continuous updates. Along with this the White Hat SEO expert focuses keeping the content clean and clear and relevant to the categories.
Wearing the Black Hat
As it has been discussed in the aforementioned lines, there are rules which are implemented by Google to get the show running. The Black Hat SEO goes by the motive of breaking these rules, these SEO practitioners are bent on breaking the Google stated Webmaster Guidelines. Methods like cloaking, hidden keywords, intensive cross linked sites are the results of that. These kinds of SEO techniques are determined enough to get the page ranking up one way or another, even though the process proves to be detrimental for the website in the near future.
Going by the Grey Hat
As mentioned earlier in this article, the status of the Grey Hat SEO practice has been put in the dark. Though it has got its inclination towards the white hat practices, implementing this method cannot be considered to be the best of the methods. The practitioners who use linking tools, content spinning and generating software are put under this category.
The White Hat Way of Doing Things
Already with passing times there are several techniques by which you can hold your ground implementing White Hat SEO some of them are implemented through the following lines.
€ The ethical way of SEO practices does not involve filling your Meta tags with keywords. There have been instances in the past that big shot organisations take this step to gain more in the page rank. After this dastardly act was revealed these organisations were stripped off their credits.
In the beginning there were sightings of meta-tags thievery. Due to the intervention of Google laws these kinds of acts were absolutely curbed. Keep in mind that the Meta tags were never considered to be a criterion for doing SEO.
€ Take care of your website footer. A tendency has been seen amongst website designers to fill the footers with garbage in name of the content just to include a link and some key words for the sake of it.
€ Never, I mean, never ever hide your keywords on the page. There are several examples of sites with bad example of SEO which involves pages filled with text of the background of the same colour or the images hiding the text or suffocating the content with excessive keywords. This brings nothing else but doom to your website.
€ Say absolutely not to duplicate content. How does it feel when you have used your precious time to come up with the content which you thought to be your best and post it in your website and find out to be copied to your competitors site? Nothing less than disgusted. Putting duplicate in several domains nothing less than heinous crime comparable to plagiarism. When any of the search engines finds out it would be considered nothing less than a spam.
€ Don't give your clients false promises of getting their websites soar above the rank ladders within days notice. Remember that SEO experts are never magicians. The process takes time and patience. Legitimate use of SEO can give attract a huge amount of visitor and also help these visitors to convert to clients who would be loyal to you for the lifetime.
€ It is best not to reduce the quality and usability of your site. As an SEO content developer you might find instances you have to forcefully insert keywords within the paragraph, which can make the sentence go haywire. At least try to avoid these kinds of instances so that you can keep your content flawless for the inside.
So if you want to learn more things which are right for the SEO experts as well as different techniques about SEO and SMO, you should always go for the SEO Sydney based company.
It was a dark time for the SEO process, as the technique was being used as an abusive tool which proved to be detrimental for the World Wide Web system. SEO practice was mostly focused on website promotions by implementing methods which was heinous for the decorum of the internet.
We belong to an age where internet along with it behavior has changed a lot, along with the aforesaid SEO decorum. There has been a newer set of rules which has been imposed by search engine giants with the likes of Google to keep these negative practices at bay. These rules have been constantly evolving with evolution of the internet itself.
White Hat and Black Hat SEO
Ethical practice of Search Engine Optimisation can be rightly segregated distinctively into the White Hat and Black Hat SEO. There one other category which falls under the midst of these two categories called the Grey Hat practices which share the common traits of both the category.
Wearing the White Hat
The White Hat SEO etiquettes involves anything and everything from addition of theme relevant content pages, adding incoming links which involves keywords which are being used in Link Anchor Texts as well as keeping the website dynamic by continuous updates. Along with this the White Hat SEO expert focuses keeping the content clean and clear and relevant to the categories.
Wearing the Black Hat
As it has been discussed in the aforementioned lines, there are rules which are implemented by Google to get the show running. The Black Hat SEO goes by the motive of breaking these rules, these SEO practitioners are bent on breaking the Google stated Webmaster Guidelines. Methods like cloaking, hidden keywords, intensive cross linked sites are the results of that. These kinds of SEO techniques are determined enough to get the page ranking up one way or another, even though the process proves to be detrimental for the website in the near future.
Going by the Grey Hat
As mentioned earlier in this article, the status of the Grey Hat SEO practice has been put in the dark. Though it has got its inclination towards the white hat practices, implementing this method cannot be considered to be the best of the methods. The practitioners who use linking tools, content spinning and generating software are put under this category.
The White Hat Way of Doing Things
Already with passing times there are several techniques by which you can hold your ground implementing White Hat SEO some of them are implemented through the following lines.
€ The ethical way of SEO practices does not involve filling your Meta tags with keywords. There have been instances in the past that big shot organisations take this step to gain more in the page rank. After this dastardly act was revealed these organisations were stripped off their credits.
In the beginning there were sightings of meta-tags thievery. Due to the intervention of Google laws these kinds of acts were absolutely curbed. Keep in mind that the Meta tags were never considered to be a criterion for doing SEO.
€ Take care of your website footer. A tendency has been seen amongst website designers to fill the footers with garbage in name of the content just to include a link and some key words for the sake of it.
€ Never, I mean, never ever hide your keywords on the page. There are several examples of sites with bad example of SEO which involves pages filled with text of the background of the same colour or the images hiding the text or suffocating the content with excessive keywords. This brings nothing else but doom to your website.
€ Say absolutely not to duplicate content. How does it feel when you have used your precious time to come up with the content which you thought to be your best and post it in your website and find out to be copied to your competitors site? Nothing less than disgusted. Putting duplicate in several domains nothing less than heinous crime comparable to plagiarism. When any of the search engines finds out it would be considered nothing less than a spam.
€ Don't give your clients false promises of getting their websites soar above the rank ladders within days notice. Remember that SEO experts are never magicians. The process takes time and patience. Legitimate use of SEO can give attract a huge amount of visitor and also help these visitors to convert to clients who would be loyal to you for the lifetime.
€ It is best not to reduce the quality and usability of your site. As an SEO content developer you might find instances you have to forcefully insert keywords within the paragraph, which can make the sentence go haywire. At least try to avoid these kinds of instances so that you can keep your content flawless for the inside.
So if you want to learn more things which are right for the SEO experts as well as different techniques about SEO and SMO, you should always go for the SEO Sydney based company.
