Indies Are Here To Stay - So Are Major Labels
At the last count the top selling albums worldwide were Susan Boyle in 2009, Cold Play and Katy Perry in previous years.
All Major Label artists.
So when will this invasion take place? Honestly, there can be no big takeover until the following arsenals are stock piled by Indie Labels and Artists: Building Up Of Entrepreneurial Skills.
Most DIYers, some young labels and especially Artists need greater business skills than they currently possess.
It reminds me of a passage in the Bible which says the " Who will go to war without firstly considering whether he has enough power to defeat his opponents" Anyone who had any kind of success selling over 10k units will appreciate the business acumen employed for such results.
I am glad quite a few people are not appreciating the need for music business education and until this works its way into practical experience, we will only wonder how any meaningful opposition could be mounted to displace the Majors in Chart positioning! Build Up Of Cash Reserves.
You will be amazed how much it actually costs to release an album with Chart potential.
There will be videos, pluggers, press agents, tour agents etc.
all requiring (in total) no less than £30,000 per single.
Recently I asked a friend of mine how much she will charge for an online campaign and her reply was £3,000 per project.
That just ruled out most DIYers and some Artists.
In fact £3,000 is probably the budget for an albums' worth of recording for some acts.
So the question is 'How many artist really have £60,000 to throw at 2 singles?' not many.
Hence the need to build up our finance if we want to play the Major Label game! Build Unity.
There will always be strength in numbers and it will take a great deal of working together if the Indies are to make a greater in roads into Major Label territories.
Much of the sector is still fragmented with individuals running their own race.
Build Up Of Prolonged Ineffectiveness On The Part Of Major Label.
When people talk about Major Labels, they brand them with bureaucratic slowness especially because of their reluctance to be early adopters of the digital formats.
Let's not forget why they were probably reluctant.
Perhaps they wanted things to remain the same since they could manufacture a CD for 50p and sell it for £9.
99 (Distributors Price) with some cool profit! Why then should they exit such a cosy price for a reduced download alternative? All that said, Major Labels will have to become so slack to the point of throwing money in the Thames for Indies to run them over! That is unlikely to happen because of the Shareholders who are holding the stick behind the management team, urging them towards progress.
When Indies begin to work together there will be greater progress!
All Major Label artists.
So when will this invasion take place? Honestly, there can be no big takeover until the following arsenals are stock piled by Indie Labels and Artists: Building Up Of Entrepreneurial Skills.
Most DIYers, some young labels and especially Artists need greater business skills than they currently possess.
It reminds me of a passage in the Bible which says the " Who will go to war without firstly considering whether he has enough power to defeat his opponents" Anyone who had any kind of success selling over 10k units will appreciate the business acumen employed for such results.
I am glad quite a few people are not appreciating the need for music business education and until this works its way into practical experience, we will only wonder how any meaningful opposition could be mounted to displace the Majors in Chart positioning! Build Up Of Cash Reserves.
You will be amazed how much it actually costs to release an album with Chart potential.
There will be videos, pluggers, press agents, tour agents etc.
all requiring (in total) no less than £30,000 per single.
Recently I asked a friend of mine how much she will charge for an online campaign and her reply was £3,000 per project.
That just ruled out most DIYers and some Artists.
In fact £3,000 is probably the budget for an albums' worth of recording for some acts.
So the question is 'How many artist really have £60,000 to throw at 2 singles?' not many.
Hence the need to build up our finance if we want to play the Major Label game! Build Unity.
There will always be strength in numbers and it will take a great deal of working together if the Indies are to make a greater in roads into Major Label territories.
Much of the sector is still fragmented with individuals running their own race.
Build Up Of Prolonged Ineffectiveness On The Part Of Major Label.
When people talk about Major Labels, they brand them with bureaucratic slowness especially because of their reluctance to be early adopters of the digital formats.
Let's not forget why they were probably reluctant.
Perhaps they wanted things to remain the same since they could manufacture a CD for 50p and sell it for £9.
99 (Distributors Price) with some cool profit! Why then should they exit such a cosy price for a reduced download alternative? All that said, Major Labels will have to become so slack to the point of throwing money in the Thames for Indies to run them over! That is unlikely to happen because of the Shareholders who are holding the stick behind the management team, urging them towards progress.
When Indies begin to work together there will be greater progress!
