What actually is Internet Marketing?
Internet Marketing is the use of the Internet to advertise and sell goods and services. It includes pay per click advertising, banner ads, email marketing, interactive advertising, search engine marketing(including search engine optimization), blog marketing and article marketing.
It is a component of electronic commerce. It can include information management, public relations, customer service and sales. E-Commerce and Internet Marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet Access in their homes report using the Internet to make purchases. Internet Marketing is also useful for companies that wish to expand their "brick-and-mortar" business into an online business.
<u>Benefits</u>
Some of the benefits associated with Internet Marketing include the availability of information. Consumers can log onto the internet and learn about the products, as well as purchase them, at any hou. Companies that use internet marketing can also save money because of a reduced need for a sales force. Overall, Internet Marketing can help expand from a local market to both national and international marketplaces.
<u>Limitations</u>
Limitations of Internet Marketing create problems for both companies and consumers. Slow Internet Connections can cause difficulties. If companies build overly large or complicated web pages, Internet users may struggle to download the Information. Internet Marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Some e-commerce vendors have implemented liberal return policies to reassure customers.
<u>Business Model</u>
Internet Marketing is associated with several business models. The main models include business-to-business and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C invloves selling directly to the end consumer. When Internet Marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.
Visit [http://www.secretsonmakingmoneyonline.com] to find out more!
It is a component of electronic commerce. It can include information management, public relations, customer service and sales. E-Commerce and Internet Marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet Access in their homes report using the Internet to make purchases. Internet Marketing is also useful for companies that wish to expand their "brick-and-mortar" business into an online business.
<u>Benefits</u>
Some of the benefits associated with Internet Marketing include the availability of information. Consumers can log onto the internet and learn about the products, as well as purchase them, at any hou. Companies that use internet marketing can also save money because of a reduced need for a sales force. Overall, Internet Marketing can help expand from a local market to both national and international marketplaces.
<u>Limitations</u>
Limitations of Internet Marketing create problems for both companies and consumers. Slow Internet Connections can cause difficulties. If companies build overly large or complicated web pages, Internet users may struggle to download the Information. Internet Marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Some e-commerce vendors have implemented liberal return policies to reassure customers.
<u>Business Model</u>
Internet Marketing is associated with several business models. The main models include business-to-business and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C invloves selling directly to the end consumer. When Internet Marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.
Visit [http://www.secretsonmakingmoneyonline.com] to find out more!
