Compelling Copywriting Tips For The Less Than Superior Writer
Copywriting is the art of using words to sell a product or service, and it has been around for a long time now. You should realize that copywriting on the internet is a little different from the old fashioned kind. On the internet, you have very little time to make an impression, as your reader or visitor can leave your page with the click of a mouse. You can't really sell anything online without good copy, so it's well worth improving your skills in this area. The following copywriting guidelines will help you create more effective copy.
There are way too many points to cover, but basically you always want to draw the reader into your copy and get him involved in it. The more they get involved into reading your copy, the better they understand your product's benefits. Questions are a simple and highly effective method for helping the reader to stop and think which is involvement. One other good use of questions is they, sometimes, can be put in their own short paragraph, and that will serve very well to break the text up a bit for easier reading.Avoid asking questions that have a negative answer; instead, the ideal question is one that has a "yes" for an answer. It is just a way of conditioning the reader to be more positive and hopefully to buy your product.
Never do anything that is remotely confusing to the reader. When you write your copy, imagine you're sitting with one friend who is seated across the table, and you are speaking only to your friend.Make your copy personal by using the word, you, and that will help the reader feel it more. This will help you create an one to one relationship with the reader. You will be making that all-important connection which will help to overcome resistance. It's a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. Those are general guidelines, and how you do that can differ between markets, but it's an universal principle in sales.
Pick your words carefully; use "you" rather than "I," and use words that affect people positively, like, "powerful," "wealthy," "incredible" or "breakthrough." Ideally, you want your words to put your prospects in a good mood, and also feeling good about your product. While you don't want to overuse hype in your copy, you can use it with moderation when it comes to some emotionally charged words.
If you want to do your own copywriting, that's good and you can, but just know that it takes real effort and work... and learning. The thing about copywriting is it's critical for success to learn the most basic principles and concepts, and they you move on to more "heady" stuff. The chances of you eventually being competent in it will be decided by decisions like that.
There are way too many points to cover, but basically you always want to draw the reader into your copy and get him involved in it. The more they get involved into reading your copy, the better they understand your product's benefits. Questions are a simple and highly effective method for helping the reader to stop and think which is involvement. One other good use of questions is they, sometimes, can be put in their own short paragraph, and that will serve very well to break the text up a bit for easier reading.Avoid asking questions that have a negative answer; instead, the ideal question is one that has a "yes" for an answer. It is just a way of conditioning the reader to be more positive and hopefully to buy your product.
Never do anything that is remotely confusing to the reader. When you write your copy, imagine you're sitting with one friend who is seated across the table, and you are speaking only to your friend.Make your copy personal by using the word, you, and that will help the reader feel it more. This will help you create an one to one relationship with the reader. You will be making that all-important connection which will help to overcome resistance. It's a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. Those are general guidelines, and how you do that can differ between markets, but it's an universal principle in sales.
Pick your words carefully; use "you" rather than "I," and use words that affect people positively, like, "powerful," "wealthy," "incredible" or "breakthrough." Ideally, you want your words to put your prospects in a good mood, and also feeling good about your product. While you don't want to overuse hype in your copy, you can use it with moderation when it comes to some emotionally charged words.
If you want to do your own copywriting, that's good and you can, but just know that it takes real effort and work... and learning. The thing about copywriting is it's critical for success to learn the most basic principles and concepts, and they you move on to more "heady" stuff. The chances of you eventually being competent in it will be decided by decisions like that.
