Origins

• Henry Ford introduced the first mass-produced V8 engine two years earlier, powering the now legendary Little Deuce Coupe. By 1934 the truck's power was upped to 85 horsepower and, with a list price of $660, was fashioning its own reputation as a working truck and eventually among America's youth.
  
  

Popularity

• Trucks were very utilitarian vehicles: They were meant for working and hauling. The 1934 Ford Flatbed was no different, finding use as a stake bed truck and as a tow truck. But the truck also found favor as a Pro Street Rodder, thanks to its endearing style and the availability of parts. It has also always been a high demand subject for scale modelers.
  
  

Trivia

• Legendary TV talk show host Jay Leno, who owns more than 200 classic cars, trucks and motorcycles, kick started his hobby with a 1934 Ford V-8 truck which he restored himself at the age of 14. Today the now rare 1934 Ford Flatbed Truck fetches $50,000 or more at auctions.