How to Change Lives and Teach Freestyle - 5 Ways to Make Your Swimming Franchise the Most Successful
Running a successfulsports franchise isn't rocket science. As long as you work hard and abide by the general rules of business, you should end up with a successful business. But for some people, successful is not enough. This type of ultra competitive individual strives to be the best business man or woman who ever lived and if they don't reach the dizzy heights of superstardom, it can only mean that they failed in some way. So if you are a super over-achiever, how can you make sure your swim coaching franchise reaches its full potential?
Understand Your Customers
Swim coaching is a lot more than teaching a basic skill. In order to be a really successful swim coach you need to have bags of empathy and patience. You also need to be able to push people beyond their comfort zone, particularly when you are teaching nervous adults to swim. Shouting at pupils is never going to get the best out of them. Nor is being too soft and letting them get away with messing about and ignoring you. Practise your teaching technique and find one that works. The better you are at teaching people to swim, the more repeat customers you will attract.
Word of Mouth Recommendations
A swim coaching franchise thrives on word of mouth recommendations. Every happy customer you end up with will tell their friends and word will spread. Encourage this by utilising the power of social networking. Connect with your clients on Facebook and Twitter. Talk to them and get to know them if you want your client base to grow.
Learn the Principles of Good Business Practice
You may be in the business because you love teaching and you are passionate about swimming, but at the end of the day, you are there to make a profit. A franchise is like any other business. To make a profit, you must earn more than you spend. A background in accountancy is enormously helpful when running a business, but if admin leaves you cold and you hate doing the paperwork, ensure that you have someone competent working behind the scenes. If you don't, your business won't last long.
Ask for Help
The good thing about a franchise is that you have plenty of help and guidance at your disposal. The franchisor wants their franchisees to be successful, so they will do everything in their power to ensure your business thrives. Always ask for help when you need it, particularly if you don't have much experience running a business.
Understand Your Customers
Swim coaching is a lot more than teaching a basic skill. In order to be a really successful swim coach you need to have bags of empathy and patience. You also need to be able to push people beyond their comfort zone, particularly when you are teaching nervous adults to swim. Shouting at pupils is never going to get the best out of them. Nor is being too soft and letting them get away with messing about and ignoring you. Practise your teaching technique and find one that works. The better you are at teaching people to swim, the more repeat customers you will attract.
Word of Mouth Recommendations
A swim coaching franchise thrives on word of mouth recommendations. Every happy customer you end up with will tell their friends and word will spread. Encourage this by utilising the power of social networking. Connect with your clients on Facebook and Twitter. Talk to them and get to know them if you want your client base to grow.
Learn the Principles of Good Business Practice
You may be in the business because you love teaching and you are passionate about swimming, but at the end of the day, you are there to make a profit. A franchise is like any other business. To make a profit, you must earn more than you spend. A background in accountancy is enormously helpful when running a business, but if admin leaves you cold and you hate doing the paperwork, ensure that you have someone competent working behind the scenes. If you don't, your business won't last long.
Ask for Help
The good thing about a franchise is that you have plenty of help and guidance at your disposal. The franchisor wants their franchisees to be successful, so they will do everything in their power to ensure your business thrives. Always ask for help when you need it, particularly if you don't have much experience running a business.
