Create your direct mailing list in three easy ways
The success of your direct mail relies on the quality of your list. An average letter mailed to the correct list will outdo a wonderful letter mailed to the incorrect list. How you create that list depends on you. Here are three methods:
1st Method – Create your list on your own
Host a special event, provide a free newsletter, and inquire from your members to recruit new members. Put a sign-up form on your website. In other words, utilize each method you can to acquire the names and addresses of your potential customers.
Benefits:
1. Every name you get will be yours to keep and utilize for as many times as you desire.
2. You control the quality of the names you get.
3. You build a highly targeted list of people who want to get your letters and newsletters.
Limitations:
1. Takes a lot of time
2. Labor intensive
2nd Method – Rent a list from others
The mailing list that you desire to build may already exist. You just have to call the owner of the list and inquire whether you may rent it. There are tens of thousands of lists available. You may also borrow names from another firm in exchange for them borrowing names from your list. This is known as a list exchange.
Benefits:
1. You will reach tens of thousands, even hundreds of thousands of people comprising your target market.
2. Someone else performs all the work of gathering the names and addresses.
Limitations:
1. Renting names is costly.
2. You may only mail to these lists once. To mail them again, you should rent the names again.
3. Only the names who respond to your mailing can be retained by you.
3rd Method – Utilize a list broker to form a custom
A list broker is a specialist who assists nonprofit firms rent lists from list owners (generally businesses or other nonprofits). Their services involve research, selection and recommendation of lists. Search in your local yellow pages under "Mailing Lists and Services." List brokers may create a custom list for you (generally by combining other lists), one dependent on your requirements and campaign objectives.
Benefits:
1. List brokers save your time and money as they know the available lists. They can recommend the lists that will best match your requirements.
2. You can reach to your target market immediately.
3. Someone else does all the work of collecting the names and addresses.
Even a direct mailing list broker may bring plenty of business to the firm. Marketing database offered by well known list brokers such as Accountable List Brokers of Queensland, Australia cover thousands of different demographics which can help the client company reach their prospective i.e. target audience and make lot of new business. For an assured way of reaching the customers, business owners in Australia can always hire the services of reputed Accountable List Brokers in Queensland for all their data-base requirements. Thus, if proper care is taken when selecting a list broker, it can help enhancing the business considerably.
1st Method – Create your list on your own
Host a special event, provide a free newsletter, and inquire from your members to recruit new members. Put a sign-up form on your website. In other words, utilize each method you can to acquire the names and addresses of your potential customers.
Benefits:
1. Every name you get will be yours to keep and utilize for as many times as you desire.
2. You control the quality of the names you get.
3. You build a highly targeted list of people who want to get your letters and newsletters.
Limitations:
1. Takes a lot of time
2. Labor intensive
2nd Method – Rent a list from others
The mailing list that you desire to build may already exist. You just have to call the owner of the list and inquire whether you may rent it. There are tens of thousands of lists available. You may also borrow names from another firm in exchange for them borrowing names from your list. This is known as a list exchange.
Benefits:
1. You will reach tens of thousands, even hundreds of thousands of people comprising your target market.
2. Someone else performs all the work of gathering the names and addresses.
Limitations:
1. Renting names is costly.
2. You may only mail to these lists once. To mail them again, you should rent the names again.
3. Only the names who respond to your mailing can be retained by you.
3rd Method – Utilize a list broker to form a custom
A list broker is a specialist who assists nonprofit firms rent lists from list owners (generally businesses or other nonprofits). Their services involve research, selection and recommendation of lists. Search in your local yellow pages under "Mailing Lists and Services." List brokers may create a custom list for you (generally by combining other lists), one dependent on your requirements and campaign objectives.
Benefits:
1. List brokers save your time and money as they know the available lists. They can recommend the lists that will best match your requirements.
2. You can reach to your target market immediately.
3. Someone else does all the work of collecting the names and addresses.
Even a direct mailing list broker may bring plenty of business to the firm. Marketing database offered by well known list brokers such as Accountable List Brokers of Queensland, Australia cover thousands of different demographics which can help the client company reach their prospective i.e. target audience and make lot of new business. For an assured way of reaching the customers, business owners in Australia can always hire the services of reputed Accountable List Brokers in Queensland for all their data-base requirements. Thus, if proper care is taken when selecting a list broker, it can help enhancing the business considerably.
