How to Find Core Competencies in Business
- 1). Find out what your business does best. In many cases, this will be as simple as reminding yourself of the main goods and services your business sells. These are the items and aspects which your customers and clients value most: the things they buy from you. However, you can take this one step further by asking yourself what it is about your particular organization's goods and services that sets them apart from those of other organizations. These are the areas where your company should place the most focus.
- 2). Discover corporate core competencies. Corporate core competencies are those which have a positive effect on your competitive positioning within the industry. These are the things your company does that sets it apart from the rest. To determine whether certain aspects are true core competencies, you must decide whether they are relevant to your customers, difficult to imitate and have a significant enough breadth of application to sustain growth.
- 3). Discover personal core competencies. Personal core competencies are those aspects of a person's skill set that will help that person develop into an employee who can meet the needs of or promote the core competencies of the organization as a whole. It is important to identify individuals within the organization who maintain those personal core competencies that best fit with the mission and vision of the organization. These include, but are not limited to, functional or technical competencies, nontechnical competencies and leadership competencies. You can develop those employees and their varied skill sets so that they can continue to drive your organization toward long-term success.
