What Is The Power Of A Blog? 8 Things You Need To Know About Blogs

Some people still remain unconvinced of the power of a blog, and fail to see the multiple benefits that a blog can bring, especially if they are a business owner.
In this article, I will outline briefly the key benefits of a blog.
When I am finished, you will have a good understanding of how powerful blogs really are.

Blogs are easy to put up.
If you do not want to pay for a domain name or hosting you can simply go the "free blog" route and avail of a free blogging platform.
The instructions for setting up a blog are very simple and straightforward and there is significant online help if you have any difficulty.
Blogs can serve as a website, so you do not need to be a computer programmer or have to hire someone to do this for you.
It really is easy to do even if you have little to no technical expertise.
They can act as a showcase for you to share yourself, your company, your product, or products with the world.
Using images, video, regular updates and by installing social media plugins allows you to share yourself and your products or services with the global community.
They give you a strong online presence, and are a valuable source of virtual real estate.
Blogs which have built up traffic can be monetized generating significant financial return on the little investment it took to set up the blog.
You can then decide whether you want to keep the blog or sell it for massive financial return.
They provide value through content and allow you to be interactive with your readership.
This builds up recognition, trust, and establishes relationships with your readers.
Responding to subscriber comments or questions is essential and many other readers will also read what you wrote so keep this in mind.
They also allow you to get feedback from your readers about how something can be improved, answer questions etc.
This is very valuable free research for you from a highly targeted audience.
Do not underestimate its power.
The content on your site will drive traffic to your site, without having to pay for it, once you update your site regularly and keep it current with relevant posts.
Your regular readers will keep coming back and new readers will see a dynamic site.
You can set up a mailing list by asking readers to subscribe to your site in return for something useful.
This way any readers who may have visited just once will be kept informed when the site is updated, when a new product is added etc.