Women in Concrete - Engraving, That Is
Over the last decade the number of majority owned women businesses has increased over 42%.
There are now over 11 million businesses that are owned or controlled by women in the US.
Women are finding that decorative concrete engraving work is easy, highly profitable, in demand and allows anyone to be artistic.
These entrepreneurs enter the trade in many ways: as solo practitioners, as partners with husbands, as partners with sons and as partners with friends.
Research with women who are in the decorative concrete business indicated consistent markers guiding their decisions for choosing the decorative concrete field, then adding equipment and finding supply resources.
When choosing a business field these criteria were important to the women choosing decorative concrete engraving.
The work is active; frequently the projects are out of doors.
Each engraving project is unique and artistic because the land, the light and the environment will affect end product even when similar designs or patterns are used over and over.
Specializations such as faux finishes, logo reproduction, stone replication and more will be uniquely different for each project.
There can be little doubt that homeowners are going to be a major market because of economic conditions.
People will stay with the same home longer; maintenance and upgrading will influence their expenditures on their beloved home.
There is no heavy lifting or new concrete construction with decorative concrete engraving.
The process uses existing concrete.
Savvy women, researching for a new business, have found Engrave-A-Crete, Inc provides easy to use, well designed and affordable machines to perform beautiful decorative concrete engraving work.
Customer service is part of the Engrave-A-Crete mission equal to development of quality tools.
There are now over 11 million businesses that are owned or controlled by women in the US.
Women are finding that decorative concrete engraving work is easy, highly profitable, in demand and allows anyone to be artistic.
These entrepreneurs enter the trade in many ways: as solo practitioners, as partners with husbands, as partners with sons and as partners with friends.
Research with women who are in the decorative concrete business indicated consistent markers guiding their decisions for choosing the decorative concrete field, then adding equipment and finding supply resources.
When choosing a business field these criteria were important to the women choosing decorative concrete engraving.
- Action (active work)
- Art (making something that is unique and artistic)
- Ease (action is good, but crushing hard work is not appealing)
- Resources (equipment to do the work had to be efficient, available, safe to use.
Suppliers must provide quality and customer service.
) - ROI (low entry costs compared to the earning potential)
- Market (New views of the economy indicate home improvement investments will be higher.
Women make a high percentage of purchase decisions for home improvement.
Women entrepreneurs have the opportunity to sell 'woman to woman' in selected facets of selected geographies. - Specialization (the women interviewed valued the opportunity to pursue niche potential and specialize in finishes, designs, clientele)
The work is active; frequently the projects are out of doors.
Each engraving project is unique and artistic because the land, the light and the environment will affect end product even when similar designs or patterns are used over and over.
Specializations such as faux finishes, logo reproduction, stone replication and more will be uniquely different for each project.
There can be little doubt that homeowners are going to be a major market because of economic conditions.
People will stay with the same home longer; maintenance and upgrading will influence their expenditures on their beloved home.
There is no heavy lifting or new concrete construction with decorative concrete engraving.
The process uses existing concrete.
Savvy women, researching for a new business, have found Engrave-A-Crete, Inc provides easy to use, well designed and affordable machines to perform beautiful decorative concrete engraving work.
Customer service is part of the Engrave-A-Crete mission equal to development of quality tools.
