The World Wide Web has revolutionized the economy and impacted the majority of the world's population within in the last ten to fifteen years.Today the Web is not only a resource, for a growing percentage of the population, it is the way we do business.The tools and uses of the Internet are evo......[Read More]

Gather intelligence about your buyers. Pinterest is great in getting to know who your customers are. It is a great tool to understand the needs and interest of your target customers. You can do this by viewing the pin boards of your customers to understand what the interests of your customer are.......[Read More]

First, Though, What Is Social Marketing? Its an old concept with a special addition.......[Read More]

Facebook could actually improve business productivity. But it depends on your choice of staff in the first place.......[Read More]

The next level in payment methods currently being used around the world is on its way. The emergence of social networking sites has led to establishment of a full fledged money exchange system for goods online. It means, real goods can be bought with real money using just your social networking iden......[Read More]

Twitter is becoming more popular every single day and is used by millions of people around the world and for a variety of different reasons. There are a number of different ways that you can use Twitter, and below I have outlined a few that may be of interest or a way that you may not have thought o......[Read More]

Ever since the social media started becoming popular in 2006, its growth has been nothing short of amazing. It has evolved to make use of technology that integrates text, video, audio and images.......[Read More]

Does Social Media marketing bring back personalization to digital media? This article discusses the explosion of social media and the impact to marketing personalization.......[Read More]

A few months ago, Twitter rolled out Promoted Tweets, a new service that many are calling its first viable business model. An advertising platform of sorts, it not only provides a way for the micro-blogging service to generate its own revenue, but offers benefits to marketers as well.......[Read More]

In The End of Business as Usual, author Brian Sola explains the sea change in business caused by the advent in social media, Sola poses quite a challenge to those of us who have not joined the Facebook, Twitter and Linked-in revolution. Sola got my attention when he made the statement that 65% of th......[Read More]

The same changes that caused a redesign of personal profiles in December of last year will soon occur with Fanpages, and is very overdue. This brings them up to date with a new design that is more in line with a business, and separates fanpages from personal profiles. The end result?......[Read More]

Blogging isn't usually considered a part of social media, but it is. Put simply, social media is the staff member who meets your guests at the door and brings them to meet you in your living room. Your business needs visitors, and if your business is online, you need a method of attracting visi......[Read More]

Having reached over 350 million worldwide active users in November 2009, Facebook is one of the most influential social networking community. It is continuously growing at a very fast pace and 50% of active users log on to Facebook in any given day.......[Read More]

Recently, we heard about social media marketing (SMM). However, most people do not know how SMM can play a significant role in the online marketing plan. It is not very easy to sell products through social marketing. People should research and learn how to use these systems first. If you face any pr......[Read More]

All knowledgeable marketers are aware of the power of word of mouth when it comes to marketing products or services effectively. And if you will observe closely, you will find that the more credible the word of mouth is, the more successful your marketing campaign will be.......[Read More]

One of the most formidable modes of driving traffic to your website is through article writing. You basically don't know how it tickles the minds.........[Read More]

No doubt you have heard of Twitter by now! If you have not tried it you have probably heard it mentioned in passing conversation. Twitter is a new website that allows you to "follow" people to see what they are up to in their day to day lives. People then follow you, and you can share your......[Read More]

Contrary to what you might think, it is not difficult to manage social media for business effectively. If you can commit to 20 to 30 minutes a day, you will be golden. It doesn't take more than that for success.......[Read More]

Social bookmarking is considered an effective way to increase the traffic of websites. It is said to be optimized for sharing and documenting links that contain useful information. Understanding social bookmarking is important if you want to popularize your website. It works well for internet market......[Read More]

Search engine optimization is the practice of enhancing your websites visibility in search engines sites such as Google, Yahoo etc. and thus improving the quantity and quality of traffic to your site. There are a number of ways of SEO.......[Read More]