3 Proven Tips To Turn Stubborn Prospects Into Paying Customers Using Social Media
Imagine the following scenario: you managed to find a hot prospect and things were going great and suddenly s/he turns dark as if they vanished from the face of the earth! I had been there and perhaps you too.
Trust me: nothing is more disappointing than losing a prospect when closing the sale was just a heartbeat away! Fortunately, social media can help out in this situation.
Here are some proven tips to turn stubborn prospects into paying customers.
1.
Offer Unconditional Help Your communication with prospects doesn't have to be strictly business.
You may mix business with pleasure especially on social media.
Also, if you can offer your prospects any help or service they need outside of the business deal, please do.
It would a very warm gesture that they will greatly appreciate and could help move things forward.
With social media, "spying" on your prospects is easier than ever.
For example, if you had a Twitter list for prospects that you check regularly, you can easily stumble upon the right way to regain your prospect's attention.
2.
Change Your Communication Channel Sometimes the problem may be as simple as a wrong choice of communication channel.
For example, you may be sending too many emails to your prospect when a LinkedIn message could do the job.
It's important to know where your prospects hang the most so you easily reach them.
3.
Change Your Negotiation Direction Sometimes we try to send the right message to the wrong people.
For example, if a previous customer purchased your product because certain features appealed to him, you may feel tempted to focus on highlighting the very same features with new prospects, overlooking the fact that they may have completely different interests! When it comes to prospects, don't judge or presuppose: just listen and listen well! And again, social media can be very helpful in that regard.
For example, you may share a Facebook question with your prospects that could instantly tell you "who needs what".
Your best bet is to use multiple choice questions and give your prospects the option to add more answers.
Unlike conventional polls, the beauty of Facebook questions is that you can see the names of "answerers" by clicking on the "...
" beside the answer choices.
It couldn't get any easier than that.
Once you understand what your prospects are hungry for, hand it to them on a sliver plate.
Suddenly the dark prospect will illuminate and you will close the sale effortlessly.
Good luck!
Trust me: nothing is more disappointing than losing a prospect when closing the sale was just a heartbeat away! Fortunately, social media can help out in this situation.
Here are some proven tips to turn stubborn prospects into paying customers.
1.
Offer Unconditional Help Your communication with prospects doesn't have to be strictly business.
You may mix business with pleasure especially on social media.
Also, if you can offer your prospects any help or service they need outside of the business deal, please do.
It would a very warm gesture that they will greatly appreciate and could help move things forward.
With social media, "spying" on your prospects is easier than ever.
For example, if you had a Twitter list for prospects that you check regularly, you can easily stumble upon the right way to regain your prospect's attention.
2.
Change Your Communication Channel Sometimes the problem may be as simple as a wrong choice of communication channel.
For example, you may be sending too many emails to your prospect when a LinkedIn message could do the job.
It's important to know where your prospects hang the most so you easily reach them.
3.
Change Your Negotiation Direction Sometimes we try to send the right message to the wrong people.
For example, if a previous customer purchased your product because certain features appealed to him, you may feel tempted to focus on highlighting the very same features with new prospects, overlooking the fact that they may have completely different interests! When it comes to prospects, don't judge or presuppose: just listen and listen well! And again, social media can be very helpful in that regard.
For example, you may share a Facebook question with your prospects that could instantly tell you "who needs what".
Your best bet is to use multiple choice questions and give your prospects the option to add more answers.
Unlike conventional polls, the beauty of Facebook questions is that you can see the names of "answerers" by clicking on the "...
" beside the answer choices.
It couldn't get any easier than that.
Once you understand what your prospects are hungry for, hand it to them on a sliver plate.
Suddenly the dark prospect will illuminate and you will close the sale effortlessly.
Good luck!
