Spider-Man doesn't want to be dark. He wants to be bright and colorful and cheerful, making wisecracks. If you doubt me, how'd you like Spider-Man 3? Yeah, that's what I thought. How can a movie with so much dancing be so dour?
The real Peter Parker, the fun one, not the pouty-face black-suit jazz-tap expert, would love this poster, which takes Spider-Man as seriously as a movie about a guy who has superpowers from a spider bite and wears red pajamas should be taken.